real groovy current situation assesment

Current Situation Assessment

InfoMgmt 191 – Assignment 1Joana Villaflor

4949280

Chris Hart- Owner

Real Groovy’s sales are

currently in decline.

Why

Technological Technological advancementsadvancements

Technology has meant people don’t feel the need to buy CDs as music is more easily obtained through...

Burning/Copying CDs = Cheap

LEGAL Downloading = Cheaper still

ILLEGAL downloading = Free

CompetitionCompetition

Bigger retail companies...

are able to drive their

prices way down…

and reach more people through their many stores...

whereas Real Groovy only has four locations.

Competitive EdgeCompetitive Edge

Their deep catalogue ,…

unique (new or second-hand) products...

CDs DVDs

Vinyl

Games

Books

Apparel

and services gives reason for people to come back for more.

Online BuyingDVD Trading

Ticket Box Office

Published Magazine

RecommendationRecommendation

Market their products and services through...

Radio

Television

or by any means necessary…

...to reel new customers in.

Real groovy has to Real groovy has to keep up with the keep up with the

changes to survive, changes to survive, if not...if not...

NotesNotes

•http://dclips.fundraw.com/zobo500dir/question_mark_naught101_01.jpg•http://www.smallartworks.ca/Gallery/Robot/Robot4.JPG•http://imagesfrombulgaria.com/d/119931-4/Abandoned_shop.JPG•http://www.stuff.co.nz/images/332910.jpg•http://gallery.hd.org/_exhibits/music/CDs-compact-discs-shiny-side-refracting-light-1-DHD.jpg

•http://www.igadget.com.au/catalog/images/shockingarm.jpg•http://www.flickr.com/photos/tanais/1504538618/•http://rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png•http://www.musicvouchers.com.au/images/jbLogo.gif•http://www.natsci.org/images/Images/Borders%20Logo.jpg•https://www.foodtown.co.nz/ImageServer/images/homepage/header_logo.gif•http://www.progressive.co.nz/images/Countdown_Logo.gif•http://upload.wikimedia.org/wikipedia/commons/9/96/Woolworths_Logo.gif•http://www.pure-mirage.com/images/Gallery_Images/Maya/images/3d_Apple_Logo_102.jpg

•http://www.experiencenz.com/images/accommodation/new-zealand-map.gif

All the research on this presentation is based on my Business 191 Assignment

•http://www.christchurchmusic.org.nz/files/u761/Real_Groovy_logo.jpg•http://www.twistingthrottle.com/images/real-groovy.gif•http://www.flickr.com/photos/martintaylor/1331484151/•http://img320.imageshack.us/img320/7149/dvds0ls.jpg•http://www.tempe.gov/LIBRARY/events/images/books.jpg•http://www.flickr.com/photos/eriq/34494686/•http://www.realgroovy.co.nz/Information/5014•http://blog.blacknight.com/images/thumbs-up.jpg•http://www.jazzizradio.com/radioImage.jpg•http://www.haggul.com/ProdImage/142%5C1771020.jpg