SITUATION ANALYSIS

Technology

Downloads Cheap

Easy Access

Music Players

Smaller

Lighter

Greater storage capacity

Music Movies Internet Ipod Touch

Competitors

Stores

•Lower Prices

•More Locations

Stores

•Cheaper

•Sizeable Back Catalogue

•More locations

Stores

•Cheaper

•Deep Back Catalogue

•Easy Access

Strengths

Deep Back Catalogue

Sells CD’s, DVD’s, Vinyl, Books, Games

Ticket Box Office operations

Publishing Magazines

Sells second hand merchandise

Promote stores services

Notes Information

Bockstedt, J., Kauffman, R., Riggins, F., (2006, Spring). The Move to Artist-Led Online Music Distribution: A Theory-Based Assessment and Prospects For Structural Changes in the Digital Music Market. International Journal of Electronic Commerce, 10(3), 7-38. Retrieved March 31, 2008, from Business Source Premier database.

Lam, C., & Tan, B., (2001, August). The Internet is Changing the Music Industry. Communications of the ACM, 44(8), 62-68. Retrieved March 31, 2008, from Business Source Premier database.

Pavlov, Oleg. V., (2005, September). Dynamic Analysis of an Institutional Conflict: Copyright Owners Against Online File Sharing. Journal of Economic Issues, 39(8), 633-663. Retrieved March 31, 2008, from Business Source Premier database.

Slade, M., (2008, January). Shops Change Tune to Battle Downloads. The New Zealand Herald.

(2005, December). Tools of the Trade. Strategic Finance, 8796), 56-57. Retrieved March 31, 2008, from Business Source Premier