real estate leading in a 2 point ohhhhhh world

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Presentation for Coldwell Banker at the 2014 GenBlue conference in Hollywood California. Brokers have a unique opportunity to engage the consumer on a level that has not been possible before, but this online engagement with it’s broad audience, presents unique exposer to liability as well. This course takes Brokers and agents through an overview of today’s tools and how to safely use them to engage and gain a personal connection with potential consumers. We’ll review policies and practices that will help Managers reduce their risk while remaining innovative

TRANSCRIPT

MATTHEW RATHBUN Executive Vice President

Coldwell Banker Elite

Leading in a 2.0hhhh World

We’re Going To Organize

Chaos

Who Are We?

We Are Culture

Culture is Created

Not Dictated

Build A Tribe

Engage

It’s Not Enough To Tell Them…

…Show Them!

Do Not Let Them Walk…

…Alone!

Peer Groups and Staff Leaders

…Choose Wisely!

Letting Go Is…

…Hard To Do

Embracing the Cloud

Go Untethered

Going Paperless

The Rewards

Choosing The Right Options

Choose Wisely

Coldwell Banker Digital Tools

Recruitment

Terradatum.com

Alignmark.com

Evaluate

CBEliteCareers.com

New Agents

CBEliteCareers.com/

Evaluate

Before The Meeting

Know ‘em

SocialMention.com

Know ‘em

Refresh.io

Know ‘em

Aptitude is better than…

…Attitude

Online Interviews

Google Hangouts

When The Internet Gets Ugly

Public Shame

Yelp.com

Be In Control

Client Rating Sites

Think “Now”

Hijacked Listings

Postlets.com

Google.com/Alerts

Daily Monitors

Social Clients

Busy Fingers

Home Surveillance

Say Cheese…

Digital House

LifeStyle Tech

Managing Tech- Fatigue

ZZZ ZZZ ZZZ

Education

Learning Culture

EliteScoop.com

Organize

EliteScoop.com/GetListings

Archive Training

~Focus on Culture ~Tell Your Story ~ Get your Unfair Share

© 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure

laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.

THANK YOU

www.TheAgentTrainer.com/Lead2PointOhhh

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