real estate leading in a 2 point ohhhhhh world
DESCRIPTION
Presentation for Coldwell Banker at the 2014 GenBlue conference in Hollywood California. Brokers have a unique opportunity to engage the consumer on a level that has not been possible before, but this online engagement with it’s broad audience, presents unique exposer to liability as well. This course takes Brokers and agents through an overview of today’s tools and how to safely use them to engage and gain a personal connection with potential consumers. We’ll review policies and practices that will help Managers reduce their risk while remaining innovativeTRANSCRIPT
MATTHEW RATHBUN Executive Vice President
Coldwell Banker Elite
Leading in a 2.0hhhh World
We’re Going To Organize
Chaos
Who Are We?
We Are Culture
Culture is Created
Not Dictated
Build A Tribe
Engage
It’s Not Enough To Tell Them…
…Show Them!
Do Not Let Them Walk…
…Alone!
Peer Groups and Staff Leaders
…Choose Wisely!
Letting Go Is…
…Hard To Do
Embracing the Cloud
Go Untethered
Going Paperless
The Rewards
Choosing The Right Options
Choose Wisely
Coldwell Banker Digital Tools
Recruitment
Terradatum.com
Alignmark.com
Evaluate
CBEliteCareers.com
New Agents
CBEliteCareers.com/
Evaluate
Before The Meeting
Know ‘em
SocialMention.com
Know ‘em
Refresh.io
Know ‘em
Aptitude is better than…
…Attitude
Online Interviews
Google Hangouts
When The Internet Gets Ugly
Public Shame
Yelp.com
Be In Control
Client Rating Sites
Think “Now”
Hijacked Listings
Postlets.com
Google.com/Alerts
Daily Monitors
Social Clients
Busy Fingers
Home Surveillance
Say Cheese…
Digital House
LifeStyle Tech
Managing Tech- Fatigue
ZZZ ZZZ ZZZ
Education
Learning Culture
EliteScoop.com
Organize
EliteScoop.com/GetListings
Archive Training
~Focus on Culture ~Tell Your Story ~ Get your Unfair Share
© 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure
laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.
THANK YOU
www.TheAgentTrainer.com/Lead2PointOhhh