reaching the unreachable: dialogue with visitors-to-be - openarch conference, archeon 2013
Post on 06-May-2015
36 Views
Preview:
TRANSCRIPT
Reaching the unreachable
Dialogue with visitors-to-be
Wim van der Weiden, April 2013
‘no museum today’
‘To work as an artist within a certain tautological understanding of projection-as-
performance is precisely to perform and reperform ad infinitum the already performed.
Film projection has always relied on a projectionist to perform and reperform ad
infinitum (ad nauseum) the already performed and preperformedfunctioning of the projective
apparatus’
From ‘Art Gobbledygook ‘ by Nicky Hamlyn
5
6
Museums are about people, not about collections
10
‘To be astonished, to be surprised,
is starting to understand
José Ortega y Gasset, La Rebellión de las
masas, 1929
Opportunity to identification Relation to actuality
12
In short:
•Know who you are talking to
•Ask them what they want to know
•Know what you want to say
(and what you are talking about)
•Use appropriate language (or images, or music)
•Make sure people understood you
•And ask them if they liked it
•If not, change it
Virtual Museums
General purpose:
Reaching new distant audiences
By means of: 1. Information
2. Education
3. Marketing
4. Sales
14
20
22
Museum visitors
Paddlers
Swimmers
Divers
23
Public Quality
The extent to which an exhibition
meets the needs of its visitors
EXPERIENCE EVOKE Relation to actuality
Possibility for identification
ELABORATE
Action Emotion
25
Keys to success
- Choose target group
- Use scientific roots
- Take advantage of questions visitors
- Wording/terms
- Programmes
- Customer friendliness
26
Criteria
• Charm
• Chairs
• Children
• Capacity
• Cooperation
• Communication
H.I.M. Heritage In Motion
top related