routing, way finding and the visitor experience - openarch conference, archeon 2013
TRANSCRIPT
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OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013
Routing, Way finding and the Visitor Experience
Yohan Creemers Ylab designers for interaction
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Yohan Creemers Ylab designers for interaction
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Routing, Way finding and the Visitor Experience
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map of Utrecht, 1572, by Braun, Hogenberg & Geoglieft
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Routing directing along a specific course
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map ©2013 GeoBasis-DE/BKG, Google
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Routing not always the most efficient route
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map ©2013 GeoBasis-DE/BKG, Google
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Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design of Route planner Tjongerschans Hospital by Ylab
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Persuasive Routing limited choice
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Interior of Ikea
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Persuasive Routing authority
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Persuasive Routing need for certainty
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Persuasive Routing story
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Persuasive Routing collecting
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 “Gulliver’s collections”, exhibition of Pet van de Luijtgaarden
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Persuasive Routing curiosity
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 “Departure board”, by Alicia Framis
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Persuasive Routing surprise
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Video: The Fun Theory - Piano stairs, http://youtu.be/2lXh2n0aPyw
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Persuasive Routing a little psychology
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Persuasion limited choice
authority need for certainty
story
Attention collecting curiosity surprise
“Mental Notes”, by Stephen Anderson - getmentalnotes.com
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Way finding memory, perception and decision making
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Way finding orientation: gps
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Layar application
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Way finding orientation: maps
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map of Archeon
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Way finding orientation: landmarks
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Photo: flickr.com/cfortier
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Way finding cognitive map: procedural memory
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Google Streetview
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Way finding cognitive map: spatial memory
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
spatial organization
spatial boundaries
spatial correspondence
Imagery ©TerraMetrics, Map data © GeoBasis, Google
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Way finding navigating: stories
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Priests traveling across Kealakekua bay for first contact rituals
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Way finding navigating: follow the crowd
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Way finding navigating: patterns
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Photo: flickr.com/jmvanelk
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Way finding navigating: signage
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Nationale Nederlanden, Rotterdam
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Signage design conspicuous
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Signage design readable
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Signage design understandable
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design for fictitious road sign, by Mijksenaar Wayfinding
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Signage design understandable
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design for fictitious road sign, by Mijksenaar Wayfinding
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Signage design consistent
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Signage design appealing
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Signage design appealing
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Sign for Schiphol Airport, by Mijksenaar Wayfinding
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Signage design
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Design principles conspicuous
readable understandable
consistent appealing
Video: Dutch Profiles - Paul Mijksenaar, http://youtu.be/zRv4vqTiJHc
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Visitor experience you know it when you experience it
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 The Disciplines of User Experience, by Dan Saffer
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Visitor experience the design of experience
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
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Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Adapted from The Elements of User Experience, by Jesse J. Garrett
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Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Adapted from The Elements of User Experience, by Jesse J. Garrett
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OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013
Routing, Way finding and the Visitor Experience
Yohan Creemers Ylab designers for interaction
@ylab