re3.org' s use of social media & marketing

Mecklenburg County

NC Beverage Association

NC State

NC SWANA

Orange County

Pasquotank County

Raleigh

Waste Management/Recycle America

Wayne County

Asheboro Recycling

Brunswick County

Cary

Catawba County

Chatham County

Container Recycling Alliance

Dare County

Environment@RTP

Envision Plastics

Iredell County

Johnston County

Lee County

• Research of previous studies

• National Soft Drink Association Focus Group Data

• Survey of college students done at NC State University

IDENTIFY BARRIERS

http://www.youtube.com/ncdppea

STRATEGY TOOLS

.

http://re3.org

Number of Visits to RE3.org Over Time

EVALUATE

90’s –

Email - - Internet - - Web Site Creation - - Digital Cameras

New Millennium –

Music Sharing sites - - Searchable Online Databases - - Social Networking Sites - -

Digital Video - - Blogs - - YouTube

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Flyers Friends Internet Newspaper Parents Radio TV Other*

News Source

Perc

en

t of

Resp

on

den

ts

Daily

Frequently

Occasionally

Never

Survey Respondents’ Use of Various News Sources

Perc

en

t of

Resp

on

den

ts

http://re3org.blogspot.com/

SOCIAL MEDIA

http://www.youtube.com/re3org

http://www.myspace.com/re3org

http://www.facebook.com/group.php?gid=4722719197

http://www.flickr.com/re3org/

• Google Analytics – http://www.google.com/analytics/ - Tracks hits on your blog

• Google Alerts - http://www.google.com/alerts - Finds words on Internet & sends you an email when posted

• Survey Monkey – http://www.surveymonkey.com/ - On-line tool to create and analyze surveys

• Constant Contact - http://www.constantcontact.com/ - On-line tool to create e-newsletters and manage contacts

SUPPORT SITES

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Listen to orPlay Music

Socialize Surf theInternet

Read Play or WatchSports

Watch TV orMovies

Play VideoGames

Other*

Daily

Frequently

Occasionally

Never

How Survey Respondents Spend Free Time

Perc

en

t of

Resp

on

den

ts

Activity

67% 67%

59%

Thank You!

Kelley DenningsKelley.Dennings@ncdenr.gov

919-715-6507

This PPT can be found here -