re3.org' s use of social media & marketing
TRANSCRIPT
![Page 1: RE3.org' s use of Social Media & Marketing](https://reader035.vdocuments.us/reader035/viewer/2022081602/55579081d8b42aa3378b4c3e/html5/thumbnails/1.jpg)
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Mecklenburg County
NC Beverage Association
NC State
NC SWANA
Orange County
Pasquotank County
Raleigh
Waste Management/Recycle America
Wayne County
Asheboro Recycling
Brunswick County
Cary
Catawba County
Chatham County
Container Recycling Alliance
Dare County
Environment@RTP
Envision Plastics
Iredell County
Johnston County
Lee County
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• Research of previous studies
• National Soft Drink Association Focus Group Data
• Survey of college students done at NC State University
IDENTIFY BARRIERS
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http://www.youtube.com/ncdppea
STRATEGY TOOLS
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.
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http://re3.org
![Page 10: RE3.org' s use of Social Media & Marketing](https://reader035.vdocuments.us/reader035/viewer/2022081602/55579081d8b42aa3378b4c3e/html5/thumbnails/10.jpg)
Number of Visits to RE3.org Over Time
EVALUATE
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90’s –
Email - - Internet - - Web Site Creation - - Digital Cameras
New Millennium –
Music Sharing sites - - Searchable Online Databases - - Social Networking Sites - -
Digital Video - - Blogs - - YouTube
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Flyers Friends Internet Newspaper Parents Radio TV Other*
News Source
Perc
en
t of
Resp
on
den
ts
Daily
Frequently
Occasionally
Never
Survey Respondents’ Use of Various News Sources
Perc
en
t of
Resp
on
den
ts
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http://re3org.blogspot.com/
SOCIAL MEDIA
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http://www.youtube.com/re3org
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http://www.myspace.com/re3org
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http://www.facebook.com/group.php?gid=4722719197
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http://www.flickr.com/re3org/
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• Google Analytics – http://www.google.com/analytics/ - Tracks hits on your blog
• Google Alerts - http://www.google.com/alerts - Finds words on Internet & sends you an email when posted
• Survey Monkey – http://www.surveymonkey.com/ - On-line tool to create and analyze surveys
• Constant Contact - http://www.constantcontact.com/ - On-line tool to create e-newsletters and manage contacts
SUPPORT SITES
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Listen to orPlay Music
Socialize Surf theInternet
Read Play or WatchSports
Watch TV orMovies
Play VideoGames
Other*
Daily
Frequently
Occasionally
Never
How Survey Respondents Spend Free Time
Perc
en
t of
Resp
on
den
ts
Activity
67% 67%
59%