re-direct

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Subway signage design for Jason Santa Maria's Communicating Design class at SVA's Interaction Design MFA program.

TRANSCRIPT

A Model of Disruption

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Thinking that every sign must stand on its own and contain an entire message is not only unimaginative, it’s ignorant of how human brains operate.

P A C O U N D E R H I L L

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

Sunday, February 21, 2010

How can we make service change messaging more digestable?

Sunday, February 21, 2010

Moving through the subway takes place over time. Why can’t the messaging?

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Alert!

Sunday, February 21, 2010

Alert!

Sunday, February 21, 2010

Alert!

Sunday, February 21, 2010

Alert!

Sunday, February 21, 2010

Break itDown

Sunday, February 21, 2010

Break itDown

Sunday, February 21, 2010

CourseCorrect

Sunday, February 21, 2010

CourseCorrect

Sunday, February 21, 2010

Service changes are a fact of life in the Subway. They’re inconvenient, so the signage better not be.

Sunday, February 21, 2010

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