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A Model of Disruption Sunday, February 21, 2010

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Subway signage design for Jason Santa Maria's Communicating Design class at SVA's Interaction Design MFA program.

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Page 1: Re-Direct

A Model of Disruption

Sunday, February 21, 2010

Page 2: Re-Direct

Sunday, February 21, 2010

Page 3: Re-Direct

Sunday, February 21, 2010

Page 4: Re-Direct

Sunday, February 21, 2010

Page 5: Re-Direct

Sunday, February 21, 2010

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Sunday, February 21, 2010

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Thinking that every sign must stand on its own and contain an entire message is not only unimaginative, it’s ignorant of how human brains operate.

P A C O U N D E R H I L L

“

Sunday, February 21, 2010

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Sunday, February 21, 2010

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Sunday, February 21, 2010

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Sunday, February 21, 2010

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Sunday, February 21, 2010

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Sunday, February 21, 2010

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How can we make service change messaging more digestable?

Sunday, February 21, 2010

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Moving through the subway takes place over time. Why can’t the messaging?

Sunday, February 21, 2010

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A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 18: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 19: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 20: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 21: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 22: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 23: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

Page 24: Re-Direct

A Rider’s Sequence of DiscoveryAlert!

Break It Down

Course Correct

Direct

Sunday, February 21, 2010

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Alert!

Sunday, February 21, 2010

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Alert!

Sunday, February 21, 2010

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Alert!

Sunday, February 21, 2010

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Alert!

Sunday, February 21, 2010

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Break itDown

Sunday, February 21, 2010

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Break itDown

Sunday, February 21, 2010

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CourseCorrect

Sunday, February 21, 2010

Page 32: Re-Direct

CourseCorrect

Sunday, February 21, 2010

Page 33: Re-Direct

Service changes are a fact of life in the Subway. They’re inconvenient, so the signage better not be.

Sunday, February 21, 2010


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