re-defining today's communicator
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Re-Defining Today’s
Communicator Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 2
http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm
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“Accenture 10-Country Study Finds Singapore, Norway and UAE Lead in Digital Government”
http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm
In Norway, 78% of
citizens believe that
government should
consult with them in the
design and delivery of
public services, which
indicates a highly
engaged population.
”
“
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 4
In The Next
25 Minutes
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• Understand…
1. The difference between poor
behaviour and good practice
2. Organization change
3. Behavioural change
4. Technology change
• What you can do, right now
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The
Landscape
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Anyone with an opinion and an internet connection can influence someone else about the things you care
about, eg, your reputation.
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http://www.slideshare.net/sap/99-facts-on-the-future-of-business
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 10
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/
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http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/
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http://en.wikipedia.org/wiki/Professional
http://tomfishburne.com/2011/02/for-immediate-release.html
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https://twitter.com/jangles/status/438012815711174656
Declining Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
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http://www.prweek.com/article/1285235/fight-soul-pr
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“The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies” http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 17
“The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies” http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european
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Re-Define
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} Drivers
= Enabler
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-ability “ ” RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 21
http://www.gartner.com/newsroom/id/2575515
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Building Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
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• What is the
communicator’s role
in such a rapidly-
evolving landscape
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Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 26
Re-Defining Today’s
Communicator Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen
This presentation deck and original content in it is copyright 2014 Neville Hobson.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
+44 7577 997 222
neville@nevillehobson.com
www.nevillehobson.eu
www.nevillehobson.com
@jangles
Re-Defining
Today’s Communicator Neville Hobson
@jangles
March 27, 2014
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles 28
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