razorfish winners presentation_june24_3

“pri-va-what?”

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First, a bit on “the wisdom of the crowd”

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we’ve experimented for clients like Coors Light

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and were pleasantly surprised ...

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It Worked Because ...

• The original spot was a great idea

• The original spot was more platform than one-off

• We provided tight direction and a relatively narrow box for

the users to work within

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it begs the question: what happens when you open the brief wide?

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Privacy

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Privacy is a big, ugly, hairy, nasty issue fraught with nuance.

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Photo Credit: John Adams for the 2009 Crunchies!http://www.flickr.com/photos/crunchies2009/4259162754/

Just ask this Guy

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It is that confusion that led us to our session title:

“pri-va-what?”

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There are a host of other social and related sites that

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and it’s bigger than just social

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But, What To Do?

• Make people aware of the issue

• Counter some of the sensationalism in the media

• Teach, don’t frighten

• Provoke discussion of the topic

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Your Assignment

• Create a film that addresses the topic of privacy in the

digital age and accomplishes the four goals we’ve laid out

• Target approximately two minutes

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Your Assignment

• What you’ve got to work with:

- Videos and print ads/still imagery from Zooppa community

- Still photos crowdsourced from Razorfish offices worldwide

- Creative commons-safe imagery from Flickr and other web sources (at

your discretion)

- A collection of 20 tracks generously donated by Audiosocket

- Anything you can create or shoot within the time limit today

• You are free to use as you see fit:

- Take bits and pieces from multiple sources and create something new

- Take one of the finished/near finished pieces from Zooppa and refine

(the author would likely appreciate feedback from a pro)

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What Next?

• We’re doing to do a quick tour of some of our favorite assets

- including our favorites from the Zooppa community, both to

give you a head start and hopefully to inspire you

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Zooppa

author: ootb

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Zooppa

author: srfilms

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Zooppa

author: quakfoo

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Zooppa

author:

JimmyDagget

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Zooppa

author: pedrosanguine

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Zooppa

author: svitto

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Zooppa

author: brunorodsilva

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Thanks to all the Zooppa members who contributed.

Winners to be announced on privawhat.posterous.com soon.

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