ratecard digital · 3. video content marketing 4. e-mailing 5. native advertising 6. interactivity...
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Metro MediaGalerie Ravenstein 4,1000 Bruxelles+32 2 227 93 51
info@metromedia.bemetromedia.be
RATECARD DIGITAL Q3 - 2020
TABLE OF CONTENTS
1. Digital Touchpoints
2. Connect with your target audience
3. Match your campaign objectives
4. Reach overview
5. Advertising solutions
1. Display advertising
2. Video advertising
3. Video content marketing
4. E-mailing
5. Native advertising
6. Interactivity
6. Commercial policy
p. 3
p. 4
p. 5
p. 6
p. 7
p. 11
p. 12
p. 14
p. 16p. 17
Lexicon:
nl.metrotime.be
fr.metrotime.be
zita.be
2
Note:The position in which your ad appears on a page can fluctuate. A display ad can appear in different ad slots of the landing page (top – middle – bottom) .
p. 7
p. 18
P U T Y O U R B R A N D O N C E N T E R S T A G E
D I G I T A L T O U C H P O I N T S Metrotime.be Zita.be
Website
Mobile Responsive
Newsletter
Social Media
Video
Opt-In Dedicated Mailing
3
C O N N E C T W I T H Y O U R T A R G E T A U D I E N C E
Metrotime.be
Zita.be
6.735.000Monthly page views
2.573.000Monthly visitors
51% of our visitors are < 45 years old
54% women46% men
Nationwide reach(NL + FR)
For urban active on the moveStay informed, anytime & anywhereGood to know news & entertainment
For digital adoptersGuilty pleasureFun facts, lifestyle news & trending topics
4.161.000Monthly page views
808.000Monthly visitors
72% of our visitors are > 45 years old
58% men42% women
Flanders reach(NL)
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Source: Google Analytics May 2020
M A T C H Y O U R C A M P A I G N O B J E C T I V E S
A D V E R T I S I N G S O L U T I O N S
VideoAdvertising
Display Advertising
E-mailing Native Advertising
Interactivity
5
R E A C H O V E R V I E W
PotentialReach*/month
PotentialReach/week
PotentialViews**/month
PotentialViews/week
ROS Display Ads 808.000 202.000 4.161.000 1.040.500
ROS InRead Video Ads 242.400 60.600 1.248.300 312.075
PotentialReach*/month
PotentialReach/week
PotentialViews**/month
PotentialViews/week
ROS Display Ads 2.573.000 643.000 6.735.000 1.683.500
ROS InRead Video Ads 771.900 192.975 2.020.500 505.125
PotentialReach*/month
PotentialReach/week
PotentialViews**/month
PotentialViews/week
ROS Display Ads 1.317.000 329.000 3.858.000 964.500
ROS InRead Video Ads 395.100 98.775 1.157.400 289.350
PotentialReach*/month
PotentialReach/week
PotentialViews**/month
PotentialViews/week
ROS Display Ads 1.256.000 314.000 2.877.000 719.000
ROS InRead Video Ads 376.800 94.200 863.100 215.775
M a x . P o t e n t i a l R e a c h
Source: Google Analytics May 2020
(SOV 20% advisory for CPM campaigns)
* Unique users** Pageviews/Ad impressions
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LEADERBOARD
A D V E R T I S I N G S O L U T I O N S
Premium Display Formats
D i s p l a y A d v e r t i s i n g
MEDIUM RECTANGLE
CPM-rate
Leaderboard (LB) €20
Medium Rectangle (MR) €20
Carousel Ad (CA) €20
Note:Your ads are automatically placed on our mobile sites as well. Therefore, wekindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality.
%Mobile %Desktop
85% 15%
50% 50%
Note:All rates are in € and excl. VAT
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• Mobile only format• Minimum number of slides: 3• Maximum number of slides: 4
CAROUSEL AD
HALFPAGE
BILLBOARD
A D V E R T I S I N G S O L U T I O N S
Impact Display Formats
D i s p l a y A d v e r t i s i n g
CPM-rate
Billboard (BB) €25
Halfpage (HP) €25
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Note:Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality.
%Mobile %Desktop
85% 15%
50% 50%
Note:All rates are in € and excl. VAT
DISPLAY TAKEOVER
A D V E R T I S I N G S O L U T I O N S
Impact Display Formats
D i s p l a y A d v e r t i s i n g
RESPONSIVE TAKEOVER
CPM-rate
Display TakeOver (DTO) €40
Responsive TakeOver (RTO) €40
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Note:Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality.
%Mobile %Desktop
85% 15%
50% 50%
Note:All rates are in € and excl. VAT
A D V E R T I S I N G S O L U T I O N S
D i s p l a y A d v e r t i s i n g
Targeting options
GEOLOCATION (IP ADDRESS)
DEVICE
%Mobile %Desktop
85% 15%
50% 50%
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PROVINCE PotentialViews*/month
PotentialReach**/month
Antwerpen 1.250.000 300.000
Oost-Vlaanderen 1.000.000 250.000
Brussels 750.000 200.000
West-Vlaanderen 550.000 150.000
Limburg 450.000 100.000
Vlaams Brabant 400.000 100.000
Région Wallonne ( Namur, Brabant-Wallon, Luxembourg, Liège, Hainaut) 250.000 60.000
Note:For optimal delivery we strongly recommend to run your campaign in 2 formats: LB/MR or BB/HP.
(SOV 25% advisory for CPM campaigns)
! Your campaign will run RON (Run Of Network) = Metrotime.be + Zita.be
* Pageviews/Ad impressions** Unique users
Ask your contact person for more possibilities and prices!
Source: Google Analytics May 2019
Supplement
+15% per option on CPM-rate (Geolocation, Device)
INREAD VIDEO
A D V E R T I S I N G S O L U T I O N S
Outstream Formats
V i d e o A d v e r t i s i n g
CPM-rate
Inread Video €40
• Video ad is placed within the heart of the content• Outstream video ad• Viewable by design• Longer video ad possible (+15 sec)
SupplementIf video streaming / hosting is served by MTM,
an additional €1,5 CPM technical cost will be charged per viewed impression.
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Note:Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality.
%Mobile %Desktop
85% 15%
50% 50%
Note:All rates are in € and excl. VAT
Dynamic Job Alert
A D V E R T I S I N G S O L U T I O N S
Video content marketing
V i d e o A d v e r t i s i n g
Upgrade your employer branding and HR communication: turn your job offer into a catchy video!
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More details here.
Other formats are available. Please contact your sales person for ad hoc or tailormade solutions and prices.
Metro Media is your new partner for production and diffusion of videos.
Thanks to its own video content room and its expertise in storytelling, Metro Media can nowoffer you quality videos in a short time and for a small budget.
Dynamic Square
Upgrade your communication and turn it into a catchy video.
Life Hacks
Metro Life Hacks videos is a series about “making your life easier”. In 2’30”, Metro Life Hacks explain how to adopt new simple habits about different topics (ecology, fashion, travel, health & more). A short condensed and fun video to watch on-the-go between two stations.
NEWSLETTER ADVERTISING
A D V E R T I S I N G S O L U T I O N S
E - m a i l i n g
Format Medium Rectangle
Frequency Daily
Brand Open&Read* CPD-rate
100.000 contacts €2.000
12.500 contacts €500
*Estimation & no guarantee
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Note:All rates are in € and excl. VAT
DEDICATED MAILING
• Message advertiser is sent as partnermail• Direct click out to website/webshop advertiser• Database of +95.000 opt-in members Zita.be
D e d i c a t e d m a i l i n g
CPM €270
+ €50 if targeted on location*
*Ask your contact person for other targeting options
Targeting Location # Opt-ins* Rate
Oost-Vlaanderen 20.500 €6.560
West-Vlaanderen 16.000 €5.120
Antwerpen 23.500 €7.520
Limburg 12.000 €3.840
Vlaams-Brabant 11.500 €3.680
Supplement! Campaign management + layout: €750!! Realisation cost: + €750.
Ask your contact person for more possibilities and prices!
No Targeting # Opt-ins* Rate
Total database 97.500 €26.325
A D V E R T I S I N G S O L U T I O N S
E - m a i l i n g
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Note:All rates are in € and excl. VAT
*Max. Potential Reach.
DEDICATED MAILING
• Message advertiser is sent as partnermail• Direct click out to website/webshop advertiser• Database = participants of an interactivity campaign*
D e d i c a t e d m a i l i n g
CPM €320
Supplement! Campaign management + layout: €750!! Realisation cost: + €750.
Ask your contact person for more possibilities and prices!
A D V E R T I S I N G S O L U T I O N S
E - m a i l i n g
15
Note:All rates are in € and excl. VAT
* See Interactivity packages on page 17
N A T I V E A R T I C L E
Placement Format Reach Period Rate Package Price
Content Creation
Run of Site 1 Native Article 30.000 Reads* 2 weeks €6.000 €3.000 €750
Run of Site Native Article Box 100.000. Impressions*
N A T I V E C O N T E N T P A C K
Placement Format Reach Period Rate Package Price
Content Creation
Run of Site 3 Native Articles 80.000 Reads* 4 weeks €16.000 €7.000 €1.500
Run of Site Native Article Box 200.000 Impressions*
N A T I V E D O S S I E R
Placement Format Reach Period Rate Package Price
Content Creation
Run of Site 5 Native Articles 120.000 Reads*
6 weeks €25.500 €9.000 €2.500Run of Site Native Article Box 300.000 Impressions*
Native ArticlePages Display TakeOver 10.000 impressions*
*The number of Reads and Impressions mentioned above are an estimation and no guarantee.
Our Content Room creates natural, native content with unique readers engagement. The content is produced based on our calendar or on demand of the advertiser. On top we add standard interaction for more reader engagement (click through).
Average reading time per article: 30 sec
A D V E R T I S I N G S O L U T I O N S
N a t i v e A d v e r t i s i n g
Concept
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Note:All rates are in € and excl. VAT
Add reader engagement to your campaigns with these new packages:
All these packages are including: • Set-up Co-Branded Platform + coordination on Metrotime.be/Zita.be• Co-Branded Contest Article: visual + intro on Metrotime.be/Zita.be• Co-Branded Medium Rectangle on Metrotime.be/Zita.be• Co-Branded Medium Rectangle in Metrotime.be/Zitabe newsletters
Ask your contact person for more possibilities and prices!
CREATION ADD-ONS
Type Format Rate
Content Creation Extra Native Article €750 €500
Content Creation Long Read €2.500 €2.000
Content Creation Video On demand On demand
A D V E R T I S I N G S O L U T I O N S
N a t i v e A d v e r t i s i n g
I n t e r a c t i v i t y
PACKAGE GIVE AWAY FUN & PLAY QUIZ & SURVEY CHALLENGE
CONCEPT
1 multiple choice + tie breaker in
standard contest template
Puzzle/Memory Game/Jackpotin personalisedgame template; contest level =
optional
Max. 10 questionsin personalised
template; contestlevel = optional
Uploadphoto/contentin personalised
contest template
CAMPAIGN PERIOD
1 week 1 week Max. 2 weeks Max. 4 weeks
RATESstarting from
€1.750 €2.950 €5.750 €12.750
Note:All rates are in € and excl. VAT
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Schools/Universities - 25%
Non Profit - 30%
Culture - 30%
Humanitarian - 50%
Charity - 50%
Top Topical predictable events - 25%
Top Topical unpredictable events - 50%
Expandable formats +30%
Capping +25%
Targeting +15% per option on CPM-rate (Geolocation, Device)
Brand Quotation Subject to approval
• +15% for quoting a second brand***
• +25% for multiple brand quoting***
* Not applicable on packages; only applicable on CPM-offers* Not combinable with other discounts/promotions
Structural discounts*
Promotions*
Supplements
*** Not applicable on retail sector and product range of same brand within the same sector
Video streaming / hosting If video streaming / hosting is served by MTM,an additional €1,5 CPM technical cost will be charged per viewed impression.
C O M M E R C I A L P O L I C Y
Note:All rates are in € and excl. VAT
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