rap music: from a “home-made” original flavor to a “sugar coated” generic brand

Rap Music:From a “Home-Made” Original Flavor to a “Sugar Coated” Generic Brand

Serena AquinoUNST 121-123G

Forbidden KnowledgeProfessor Bianco

African Griot and Modern Rapper

Story teller African griot and post modern

rapper Drummer and disk jockey

Early Years of Rap

1970s and 1980s

Bronx, New York Disk jockey and

lyricist DJ Kool Herc Grand Master

Flash

Social and Political Element of Rap

1982 Chuck D. Public Enemy Black

Community Social

problems

Controversy

Early 1990s NWA (Niggas

With Attitudes)

Gangster rap Sex, crime and

violence FBI

Battle Rap

Verbal skills Tupac and The

Notorious B.I.G.

Nas and Jay-Z

Christian Rap

Mid 1980s Stephen Wiley God Ministry

Southern Rap

Mainstream Southern

Cities Sound and

slang Lifestyle

Quantitative Literacy Element

Billboard Top 20

Products mentioned

Mercedes 50 Cent

Top 10 Products Mentioned in the Billboard Top 20 in 2003

0

20

40

60

80

100

120

1

Product

Num

ber

of T

imes

M

entio

ned

Mercedes

Lexus

Gucci

Cadillac

Burberry

Prada

Cristal

Hennessy

Lamborghini

Chevrolet

Women in Rap Music Videos

VH1 “Hip-Hop Video-Sexploitations” Sexual objects Video vixens Karrine Steffans

Conclusion

Changed in thirty years Materialistic Sexual objects The mainstream Flamboyant attitudes