rap music: from a “home-made” original flavor to a “sugar coated” generic brand
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Rap Music: From a “Home-Made” Original Flavor to a “Sugar Coated” Generic Brand. Serena Aquino UNST 121-123G Forbidden Knowledge Professor Bianco. African Griot and Modern Rapper. Story teller African griot and post modern rapper Drummer and disk jockey. Early Years of Rap. - PowerPoint PPT PresentationTRANSCRIPT
Rap Music:From a “Home-Made” Original Flavor to a “Sugar Coated” Generic Brand
Serena AquinoUNST 121-123G
Forbidden KnowledgeProfessor Bianco
African Griot and Modern Rapper
Story teller African griot and post modern
rapper Drummer and disk jockey
Early Years of Rap
1970s and 1980s
Bronx, New York Disk jockey and
lyricist DJ Kool Herc Grand Master
Flash
Social and Political Element of Rap
1982 Chuck D. Public Enemy Black
Community Social
problems
Controversy
Early 1990s NWA (Niggas
With Attitudes)
Gangster rap Sex, crime and
violence FBI
Battle Rap
Verbal skills Tupac and The
Notorious B.I.G.
Nas and Jay-Z
Christian Rap
Mid 1980s Stephen Wiley God Ministry
Southern Rap
Mainstream Southern
Cities Sound and
slang Lifestyle
Quantitative Literacy Element
Billboard Top 20
Products mentioned
Mercedes 50 Cent
Top 10 Products Mentioned in the Billboard Top 20 in 2003
0
20
40
60
80
100
120
1
Product
Num
ber
of T
imes
M
entio
ned
Mercedes
Lexus
Gucci
Cadillac
Burberry
Prada
Cristal
Hennessy
Lamborghini
Chevrolet
Women in Rap Music Videos
VH1 “Hip-Hop Video-Sexploitations” Sexual objects Video vixens Karrine Steffans
Conclusion
Changed in thirty years Materialistic Sexual objects The mainstream Flamboyant attitudes