rankingz presentatie ade2012

EDM Brand Comparison list ... #EDMBC2012 #rankingz

“Data is the oil of the 21st century, and analytics is the combustion engine”

Peter Sondergaard (senior vice president at Gartner)

✓Over 18 years in EDM scene mainly ID&T (such as Sensation, Q-dance, Dance-Tunes ...) now DDMCA (Management, Consultancy and Advisory company)

✓ Vision and Strategy• Internet (Website, Social Media, Open)• Reputation Management• Data Monetization• Content Exploitation

✓ Analysis and Advice (Internet, Social Media, Technology)• Monitoring | Profiling | Engagement

✓ Customized Projects• Intellectual Property (Exploitation and Agreements)• Plans• Reports (Infographs)• Keynotes and Workshops

✓ Customers• Mode - Marlies Dekkers• Non-profit - Giro 555, Feedback• Entertainment - Muziek Centrum Nederland, 22Tracks, Armada Music, Dance Therapy, 2 Dutch,

B2S, Extended Music• Sport - Eurosport• Food & Beverage - Go Fast• HR - Werk en IK

Introduction

#EDMBC2012 #rankingz

Mission ...

“Rankingz believes having an online reputation is one of the biggest trends in recent years. Rankingz offers the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a brand’s or individual’s online reputation provided by data generated by the users and services of the internet.

Rankingz is monitoring search engines, sites, blogs, wiki’s, fora, social networks, communities and micro blogs. With Rankingz data will be clearly and joyfully visualized. It is possible to experience how a person, a group of people, a brand or an organization is performing with his/her or its reputation in the online world. The results are shown and ranked in several lists so called rankings together with explaining data and an index score.”

Mission

Search engines are not

the only thing anymore ...

The established marketing tool✓ For more than 10 years Marketing

Managers are anxious to know their brand’s Search Engine results

✓Many have made it an integral part of their marketing strategy

✓ It is a well understood tool to promote the brand

Search Engine Results

So what’s the difference?

The effect - what companies say The effect - how customers feel

Search Engine Results vs Social ChannelsSocial Channels are much more powerful ...

Understanding ...

Understanding

OwnDomain

Level Playing Field‘internet ecosystem’

OwnSocial Networks

Third PartyDomains + Social Networks

Indexed bySearch Engines

Ecosystem

*Graphic by Fred Cavazza

Time independent Location independent

Device independent

What to measure?

5 key aspects to analyze ...

✓ Website✓ Search Engines✓ Blogs / Fora✓ Social Media✓ Content

A new indicator ...

A position in a list is not so much about determining an absolute figure, but it is used to present the online reputation of a brand in comparison with the online reputation of ‘competitive’ peers, and make it comparable in the list.Therefore, a number of performance indicators are measured for each brand, such as:

• Influence of a brand (such as Klout-score among other things)

•Development of the fan base of a brand•Development of the buzz around a brand, or the share of voice of a brand within the group of peers

Note: The measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list.

The reputation matrix of a brand, aims to provide more insight into aspects such as:

• Presence, Reach or Awareness - how ‘big’ is the brand online?• Activity – how ‘active’ is a brand or how much activity is there concerning the brand?• Engagement – how ‘many’ active fans are there and how ‘often’ is the brand mentioned in their

messages?

Reputation Performance Index

✓ Brand rankings based on reputation performance of the 5 aspects✓ The Reputation Performance Index validates a brand and list a brand among

competitors✓ Winners and losers -> result = trigger for action

Reputation Performance Index

✓ Brands need information to analyze and control their Brand perception and engage with their customers• … and not some DIY clumsy software tool• No other platform is offering in-depth cross platform analysis and reports • The Rankingz Index is the industry standard for Reputation Performance Analytics

✓ Already up and running (over 1 year > 3.500 brands and counting are monitored)✓ Already brand recognition (Entertainment Business, Sportnext, Adformatie)✓ Rankingz =

• First recognized mover• Distinguishing capacity• Sustainability granted by Brand validation• Cross platform analytics (multi dimensional)• Direct access to data of individual influentials• Brand-Customer related data stored• Open character

Why Rankingz?

So ...

✓ Rankingz is measuring the quality of a brand’s ecosystem (Not quantity, but quality of the connections and data will prevail)

✓ Rankingz is a Reference site for Reputation Performance• Today 3.500 brands• 15.000 - 35.000 brands (by 2013) = sufficient coverage Dutch market

✓ Rankingz is a Community of validated Brands• Validated accounts• Indepth insights provision

Our believe

Reputation in the internet ecosystem is the main value driver for a brand...

By the community for the community...

Insights ...

Insights

The EDM Brand list ...

Value ...

✓ 25% overlap✓ 15% churn rate✓ 20% profile✓ 25% catch ratio

Assumptions

Denis Doeland

P: +31 20 4272880M: +31 6 13520250

E: denis.doeland@ddmca.comL: linkedin.com/in/denisdoeland

T: @denisdoelandW: denisdoeland.com

W: ddmca.com

There are always questions and I am happy to answer them ...

rankingz presentatie ade2012

reputation performance

daytoday performance

brand development

reputation matrix

rankingz data

individuals online reputation

mission rankingz

online community

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