rail bandhu presentation

India’s first on-board Railway magazine

Rail Bandhu – A Brief This product is being conceptualised for the changing face of the

railways, the fast-moving super trains on the Rajdhani, Shatabdi and Duronto networks. The magazine will therefore, reflect the spirit of the frequent traveller, his aspirations in an emergent India, his connectedness to the changing world around him and more importantly to the great Indian family, which still uses the vast railway network to plan its holidays. Also the great Indian railway is a cultural concept than just representative of a mammoth piece of infrastructure. It is a microcosm of India’s ever evolving story. The romance of rail lies in these long journeys and the magazine should add to that experience.

Rail Bandhu-USP

Passengers will replicate the in-flight reading experience of aircraft

Pan India reach 30 Lakh captive readership (Approx) bigger than any leading News Weekly High OTS value It will be a very engaging read for travelers who spend long hours during a journey Assured readership

Rail Bandhu- ReachAvailable in Rajdhani Express, Shatabdi Express & Duronto Express

Total Number of Trains per day Rajdhani- 21, Shatabdi-13 and Duronto-14(Up & down taken together: 96)

Carries 21,00,000 (Twenty One Lakh) passengers per month on an average

Covers 21 Capitals and 89 Major Cities across India

Capital wise Reach

RanchiAhmedabadPanjimChandigarhJammuBhopalJaipurDispurDehradunRaipur

DelhiMumbaiKolkataChennaiBengaluruBhubaneswarSecunderabadTrivandrumLucknowPatna

City wise ReachNorth South West

•DURG •RAJ NANDGAON•GWALIOR •NAGDA JN •RATLAM JN •INDORE

•KANPUR •MUGHAL SARAI JN •ALLAHABAD JN •AGRA CANTT •LUDHIANA JN •CHAKKI BANK •KATHUA •MATHURA JN •ETAWAH •ALIGARH •PHAGWARA •JALANDHAR •MEERUT •MUZZAFARNAGAR •SAHARANPUR •ROORKEE •HARIDWAR •VARANASI JN •JHANSI JN

•SAI P NILAYAM •DHARMAVARAM JN •ANANTAPUR •RAICHUR •SERAM •KAZIPET JN •VIJAYAWADA JN •WARANGAL •KANNUR •MANGALORE JN •UDUPI •YESVANTPUR •ERANAKULAM •COIMBATORE •KATPADI

•GONDIA JN •MAHESANA JN•PALANPUR JN •ABU ROAD •AJMER JN •NAGPUR •SURAT •VADODARA JN •KOTA JN •VALSAD •BHARUCH JN •SAWAI MADHOPUR •RATNAGIRI •MADGAON •PUNE •ANAND •NADIAD

Central •JASIDIH JN •DURGAPUR •ASANSOL •CUTTACK •BHADRAKH •BALSORE •KHARAGPUR •BANKUR •ADRA •KODERMA •TATANAGAR •BOKARO STL •TINSUKIA •MARIANI •DIPHU •LUMDING•NEW BONGAIGAON •KOKRAJHAR •NEW COOCH BEHAR •NEW JALPAIGURI

•MORANHAT •SIMALUGURI JN •KOKRAJHAR •DEHRI ON SONE •BILASPUR JN •PURI •KATIHAR JN •KISHANGANJ •NEW ALIPURDAUR •BARAUNI JN •BALLIA

East East

Indian Railway’s Network

Number of Rajdhanis 1. Delhi – Dibrugarh2. New Delhi – Howrah (via Gaya)3. New Delhi – Howrah (via Patna)4. New Delhi – Rajender Nagar (Patna)5. New Delhi – Sealdah6. New Delhi – Bhubaneswar7. New Delhi – Guwahati8. New Delhi – Jammu9. Nizamuddin (Delhi) – Bengaluru

Contd…..

10. Nizamuddin (Delhi) – Thiruvananthapuram11. Nizamuddin (Delhi) – Chennai12. Nizamuddin (Delhi) – Dibrugarh13. Nizamuddin (Delhi) – Sikandarabad14. New Delhi – Ranchi15. New Delhi – Bilaspur16. New Delhi – Bhubaneswar17. New Delhi – Ranchi (weekly)18. Nizamuddin (Delhi) – Bengaluru19. New Delhi – Mumbai20. Nizamuddin (Delhi) – Mumbai21. New Delhi – Ahmedabad

Number of Shatabdis1. New Delhi – Bhopal2. New Delhi – Lucknow3. New Delhi – Kalka4. Chennai – Mysore5. Mumbai – Ahmedabad6. New Delhi – Kalka7. New Delhi – Amritsar8. New Delhi – Ajmer9. New Delhi – Dehradun10. Howrah – Ranchi11. Chennai – Bengaluru12. New Delhi – Amritsar13. New Delhi – Kanpur

Number of Durontos1. New Delhi – Sealdah2. Mumbai – Howrah3. Pune – Nizamuddin4. Delhi (Rohila) – Jammu5. Mumbai – Ahmedabad6. Chennai – Nizamuddin7. Lucknow – New Delhi8. Howrah – New Delhi9. Allahabad – New Delhi10. Kolkata – Amritsar11. Bhubaneswar – New Delhi12. Ernakulam – Nizamuddin (Delhi)13. Secunderabad – Nizamuddin (Delhi)14. Mumbai – Nagpur

Card Rate•Full Page - Rs. 4.00 Lakh

•Inside Cover - Rs. 5.00 Lakh

•Back Cover - Rs. 7.00 Lakh

•Double Spread - Rs. 7.50 Lakh

•Gate Fold - Rs. 8.00 Lakh

Mechanical DataFULL PAGE:-

Bleed - 273 X 210 MM (+ 3MM BLEED MARGIN ON ALL SIDE)

Non-Bleed - 253 MM X 190 MM

DOUBLE SPREAD:- Bleed - 273 X 420 MM (+ 3MM BLEED MARGIN ON ALL SIDE)

Non-Bleed - 253 MM X 390 MM