rafael nadal
Post on 26-May-2015
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Presentation of Rafael NadalPresentation of Rafael Nadal
Presented by:Presented by:
Ajay YadavAjay Yadav
Fahad MahmoodFahad Mahmood
Sue IreriSue Ireri
Hitesh DeepakHitesh Deepak
Celebrity EndorsementCelebrity Endorsement
Based on the belief that Based on the belief that
consumers are more likely consumers are more likely
to purchase a product if to purchase a product if
they can associate it with they can associate it with
someone they admiresomeone they admire
Key qualities associated with Key qualities associated with Rafael NadalRafael Nadal
– SuccessSuccess– StrengthStrength– UniquenessUniqueness– VersatilityVersatility– CharismaCharisma– PerfectionPerfection– ClassClass– DurabilityDurability– Physical beautyPhysical beauty
Kia Advert vs Rafael Nadal’s personality
Powerful Stroke / Power
Technical Edge / Technique
Dynamic Leap / Dynamism
The quest for perfection continues!
Evaluation of the KiaEvaluation of the Kia endorsementendorsement
It is believable
It is exciting
It is memorable
It is enduring
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