radu irava - mobile ideas
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Black Friday - Mobile IdeasRadu Irava
Thursday, 27.10.2016@ Lumea SEO PPC #150: Black Friday
Impact Hub, Bucharest, Romania
U.S. number of shoppers, 2015Source: NRF
● In-store: 102 million
● Online: 103 million
● First year in history!
U.S. online purchases, 2015Source: Adobe
● Black Friday: $2.72 billion
● Thanksgiving: $1.73 billion
● Total: $4.45 billion (33% from mobile)
U.S. online traffic, 2015Source: IBM
● Black Friday: 54.4% from mobile (up 16.6% vs 2014)
● Thanksgiving: 60% from mobile (up 14.8% vs 2014)
What to include in push notifications
● 1 week before BF: preview of promotions
● Personalized coupon codes: DAN25OFF
○ Add coupon code to account on tap
● VIP treatment: “VIPs only”, “you’re on the VIP list”
● A lot of emojis: gifts, hearts, stars, etc.
Mobile wallet
● Buy credits in advance
● Use them to pay products during BF
● Skip payment screens
● Orders are finalized faster
● Unused credits can be refunded
Wishlist
● Incentivize wishlist usage before BF
● (Add the possibility to reserve stock)
● Close cart immediately before BF
● Add the possibility to buy entire wishlist
● Notify users for price drops in wishlist products
Mobile exclusivity
● Special offers / coupon codes for mobile only
● Referral program
○ Reward users for bringing new app users
● BF stars earlier on mobile
○ Close website and show an app download page
Impulse buying
● # of people watching the item
● # of items left
● Sold out products
● # of purchases already made
○ Depends on industry
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