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Radio at the Edge

Chris Lawson

Brand Director

More of our community is engaging with us

and LISTENING where they want to.

•53 methods to listen to Absolute Radio.•49% of our national listening is via a digital platform.•We are pushing this aggressively•“Go where the audience are”.•“Go where the audience are”.

The Absolute.iAmp

Over 100,000 installs so far and now averaging 24,000 launches per week

Absolute Radio Network’s streaming was bigger than BBC Radio 2 in May

4,455,034

4,665,970

3,833,1544,000,000

5,000,000

Streamed Hours

May-09

0

1,000,000

2,000,000

3,000,000

AR Network BBC Radio 1 BBC Radio 2

What we learnt

• Launch fast

• Allow the recommended time for the approval process

• Stability and robustness is essential

• You attract an ABC1 audience

• Put ALL your efforts behind it

• Don’t get depressed at all the one star ratings!

3700 comments

The Absolute.iAmp soon on Android

The Absolute Radio LiveAmp for the iPhone

Since launch…..

Thank you

Chris.lawson@absoluteradio.co.uk