radiance business 7 ways to generate high value leads

Finding more high quality customers.

Practical advice over marketing hype

More specifically…

How small businesses, particularly service based businesses can generate more high quality leads, control the sales and marketing process better all without marketing hype and with actual practical advice.

One nugget

The problem

The myth

We should be happy to take on a customer. We should feel privileged that they want to hand over money in exchange for our services.

Michael Killen

7 slides

• Find more customers

• Make sure they’re high quality

• Stay in control

• Be more profitable

Objectives

Marketing is just getting someone to know, like and trust you.

Who do you want to look for?

Talk to themwhere they wantto be talked to

Position yourself as atrusted sourceof information.

Ask questions – fastest relationship builder

Qualify qualify qualify

Say no to meetings

Define successNo features, no benefits

DO

• Ask your customers questions

• Define your customer

• Be specific

• Go where they go

DON’T

• Blindly set up social pages

• Meet for coffee just because

• Forget that you’re the expert

• Overcomplicate it

Devondigitaldesign.com/free

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Michael Killen

Devon Digital Design.com

0779 1344 297

Michael@devondigitaldesign.com

@devondigitald