r3 sponsorship presentation 2016

Unique road-safety related partnership

Driving is the riskiest thing many of us do

on a regular basis

“You can’t just tell a driver to drive better!”

Steve Lewis MD R3 Road Risk Reduction Ltd.

Steve Lewis MD R3 Road Risk Reduction Ltd.

R3 educate to…

raiseawareness

reviseattitudes

changebehaviour

savemoneyandlives!

real, measured trainingproven to work!

Energy Saving Trust official ECO driver trainers

5%better

savein less than 9 months

£300

driving

Leics & Northants Police support of training

MP Andy Sawford officially approved course

R3 deliver Northants CarKraft live broadcast for BBC TV

Corporate and public clients

Young Driver programmes from 14yrs

Car Club action

High quality & professional environment

Clear and consistent brand placing on vehicles, uniformsbriefing collateral, online, signage and print

Brand Consistency

Agency sales

Social Media

Social media & print

Glossy high quality publicationto 26,000 CEOs/MDs/FDs R3Rockingham in print

R3Rockingham in print

BBC & Local radio interviews

Former STIG drives R3 Golfs for Daily Telegraph

R3 vehicles and branding on display for all major Rockingham races and some corporate events

Promotional use R3 of cars

Introducing R3Formed in January 2014, R3Rockingham delivers unique driver training for all. To raise awareness and revise attitude. Ultimately saving money and lives!

QualificationsR3 have recently been given Energy Saving Trust official Eco-Drive trainer status. We are constantly developing more certificated, formal recognition

Links & Partnerships CarKraft, Leics. and Northants Police and Council have approved our training and are working closely with us to develop stronger links

Promotion & Visibility Websites: Linked to Rockingham home page, IntoTheBlue agency and other bannersSocial Media: Strong and regular social media input, helped by Planet9 to Kumho pages Media: Strong and regular broadcast and print advertorial, competitions and offersBBC TV broadcast to 3m viewers and BBC Northampton to circa 114k listenersBrand Consistency: Professionally consistent branding on uniforms, vehicles and printPromotional use of R3 cars: Vehicles seen on the road and at most Rockingham events

Parliamentary LobbingExisting support from Local MP and Speaker John Bercow now in contact

Events R3 Courses, Young Driver training, Fleet Driver training and Corporate eventsOver 20,000 visitors would have seen R3 branding at Rockingham during 14/15

Promotion & Visibility

High profile on all literature, signage, uniforms and vehicles

Based at Rockingham the R3 cars are on show almost daily

Specific displays and leaflets have been designed for high profile events

(e.g. British GTs with 4,000 + visitors and BTCC over 10,000 on site)

Link to R3 from the main Rockingham website 

Contact:Steve Lewissteve@r3rockingham.co.uk

http://www.r3rockingham.co.uk

Mob: +44 (0)7785 773341