r3 sponsorship presentation 2016
TRANSCRIPT
Unique road-safety related partnership
Driving is the riskiest thing many of us do
on a regular basis
“You can’t just tell a driver to drive better!”
Steve Lewis MD R3 Road Risk Reduction Ltd.
Steve Lewis MD R3 Road Risk Reduction Ltd.
R3 educate to…
raiseawareness
reviseattitudes
changebehaviour
savemoneyandlives!
real, measured trainingproven to work!
Energy Saving Trust official ECO driver trainers
5%better
savein less than 9 months
£300
driving
Leics & Northants Police support of training
MP Andy Sawford officially approved course
R3 deliver Northants CarKraft live broadcast for BBC TV
Corporate and public clients
Young Driver programmes from 14yrs
Car Club action
High quality & professional environment
Clear and consistent brand placing on vehicles, uniformsbriefing collateral, online, signage and print
Brand Consistency
Agency sales
Social Media
Social media & print
Glossy high quality publicationto 26,000 CEOs/MDs/FDs R3Rockingham in print
R3Rockingham in print
BBC & Local radio interviews
Former STIG drives R3 Golfs for Daily Telegraph
R3 vehicles and branding on display for all major Rockingham races and some corporate events
Promotional use R3 of cars
Introducing R3Formed in January 2014, R3Rockingham delivers unique driver training for all. To raise awareness and revise attitude. Ultimately saving money and lives!
QualificationsR3 have recently been given Energy Saving Trust official Eco-Drive trainer status. We are constantly developing more certificated, formal recognition
Links & Partnerships CarKraft, Leics. and Northants Police and Council have approved our training and are working closely with us to develop stronger links
Promotion & Visibility Websites: Linked to Rockingham home page, IntoTheBlue agency and other bannersSocial Media: Strong and regular social media input, helped by Planet9 to Kumho pages Media: Strong and regular broadcast and print advertorial, competitions and offersBBC TV broadcast to 3m viewers and BBC Northampton to circa 114k listenersBrand Consistency: Professionally consistent branding on uniforms, vehicles and printPromotional use of R3 cars: Vehicles seen on the road and at most Rockingham events
Parliamentary LobbingExisting support from Local MP and Speaker John Bercow now in contact
Events R3 Courses, Young Driver training, Fleet Driver training and Corporate eventsOver 20,000 visitors would have seen R3 branding at Rockingham during 14/15
Promotion & Visibility
High profile on all literature, signage, uniforms and vehicles
Based at Rockingham the R3 cars are on show almost daily
Specific displays and leaflets have been designed for high profile events
(e.g. British GTs with 4,000 + visitors and BTCC over 10,000 on site)
Link to R3 from the main Rockingham website
