qr codes & the mobile web mark kelly - head of media the king’s school sydney

QR Codes & the Mobile WebMark Kelly - Head of Media The King’s School SYDNEY

What is Mobile Learning?Current perspectives on mobile learning generally fall into the following four broad categories:

Technocentric - learning using a mobile device eg. phone, psp, PDA, iPod etc.

Relationship to e-learning - seen as an extension of e-learning

Augmenting formal education - formal education is seen as face to face (lecture driven). Loosely they describe the concept of Distance education.

Learner-centred - Learning that takes advantage of opportunities presented by mobile devices. Learner is not at a fixed, pre determined location.(Source: Winters, N 2007, ‘What is Mobile Learning?’ Big Issues in Mobile Learning, Kaleidoscope Learning Sciences Research Institute, University of Nottingham, Nottingham England pp7-8)

Smartphone Revolution

Smartphone Adoption in AUS is 2nd in the World at 37%, only Singapore is higher.

Mobile market penetration is currently at 75% and is expected to be at 96% by 2014.

iOS 42%, Android 29% growing quickly.

Google has adopted a mobile first mantra.

Smartphone Revolution

An interesting analysis of the Australian Mobile Market Place Karim Temsamani - Global head mobile google

Other useful resources

Outrider.com - Google Think Mobile Sydney

Australia’s Mobile Phone Habits under the microscope

Smartphones & Mobile WebStamford Study: 74% of Top Australian Websites Fail to Optimise for Mobile (SOURCE: Power Retail, Mobile/Pureplay, viewed 6 October 2011, <http://http://www.powerretail.com.au/pureplay/stamford-study-74-of-top-australian-websites-fail-to-optimise-for-mobile/>.)

Why?

Pilot Project - Follett ChallengeFollett Challenge

Project Background

Head of Library wanted to enter the competition which called for the innovative use of technology within a school setting

I proposed the use of Bluetooth push technology called Hypertag

Settled on doing “something with QR codes”

QR Codes - WTF?QR Code - Quick Response Code

Matrix Code - Two dimensional Code

Toyota subsidiary Denso -1994

Track vehicles during the manufacturing process

Can provide a variety of information

QRstuff.com

End Result

Our Follett Challenge Video Submission

The King’s School Follett Challenge App

Library Orientation

Project Background

Library Orientation - Web Based / Teacher lead, Time dependant

Wanted a more engaging experience for users

Quiet vs Loud

Integrated current trends

Required little up skill to adopt

What are we learning?Uptake of the Follett Challenge Mobile App

100% ... of 1 person!

Surfing to Mobile websites is still in its infancy. Don’t allow this to deter your desire to develop for this medium.

What are we learning?

What are we learning?

Questions