qr code marketing presentation
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407-563-5004SunDanceMarketingSolutions.com
QR Code Marketing
407-563-5004SunDanceMarketingSolutions.com
Agenda
SunDance Marketing Solutions Background
QR Code Education & Statistics
QR Code Campaign Examples
Benefits Using QR Codes
407-563-5004SunDanceMarketingSolutions.com
About SunDance Marketing Solutions
Marketing Communications Company
• Digital
• Multi-Channel
• Mobile
Beyond Ink on Paper
Multi-Channel
Marketing
Creative Design
Commercial Printing
Website Design
407-563-5004SunDanceMarketingSolutions.com
QR Codes – What Are They?
Quick Response Codes
Allow for client interaction between print and digital channels
Designed for Smartphones
QR Codes can “lead” a client to:
• Websites
• Landing Pages
• Videos
• Maps
• Surveys
407-563-5004SunDanceMarketingSolutions.com
QR Codes – How Do They Work?
407-563-5004SunDanceMarketingSolutions.com
Types of Codes
QR Code (2-D Barcode) Microsoft Tag (HCCB-High Capacity Color Barcode)
407-563-5004SunDanceMarketingSolutions.com
Bar Code Readers
iPhone Apps• QR Code Reader and Scanner• Redlaser• Zbar• Beetagg
Android & BlackBerryAT&T Code ScannerBeeTagNeoreaderi-nigma
407-563-5004SunDanceMarketingSolutions.com
QR Codes – Why Are They Important?
31% of Americans own a Smartphone 1
• Predicted to jump to 50% by the end of 2011 2
More than 50% of mobile internet users go online at least 1x day 3
37% of U.S. Smartphone users have made a mobile purchase in the
last 6 months 4
85% of QR Codes drive traffic to a URL 5
69% said they would scan to receive coupons and discounts 5
407-563-5004SunDanceMarketingSolutions.com
QR Codes – Statistics
407-563-5004SunDanceMarketingSolutions.com
QR Codes – Statistics
•In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2
407-563-5004SunDanceMarketingSolutions.com
QR Codes – Creative Examples
DESIGN PRESENTATION
407-563-5004SunDanceMarketingSolutions.com
QR Codes – Creative Examples
407-563-5004SunDanceMarketingSolutions.com
Example - Neatorama and mental_floss
QR Code Usage: Scavenger hunt to find QR Codes in New York City
Incentive: Ford Fiesta
Result: Increased participation through QR Codes and promoted the two web lifestyle magazines and the Ford Fiesta
407-563-5004SunDanceMarketingSolutions.com
Example - Google
•QR Code Usage: Signage mounted at the entrance to brick and mortar businesses
•Incentive: coupons, reviews, time savings and information
•Result: Increased traffic & awareness
407-563-5004SunDanceMarketingSolutions.com
Example - Calvin Klein
•QR Code Usage: Billboard
•Incentive: See their new racy campaign (a 40-second, uncensored commercial featuring model Lara Stone and a quartet of male models)
•Result: Create curiosity and create buzz without causing complaints
Old Ad New Ad
407-563-5004SunDanceMarketingSolutions.com
Example - Women of the Storm: Be the One Campaign
• QR Code Usage: Billboard in Times Square
• Incentive: Watch the Be the One video backed by celebrities and make a difference by signing a Gulf Restoration petition
• Result: Received more than 117,000 signatures with the help of the QR code call-to-action.
407-563-5004SunDanceMarketingSolutions.com
Example: Conventions and Trade Shows
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Benefits of QR Codes
• Drive Traffic• Call to Action
Increase Revenue
• Real-Time Analytics• Instant Campaign Editing
Reduce Cost
• Interactive Engagement • Innovative
Strengthen Brand
407-563-5004SunDanceMarketingSolutions.com
Tracking & Analytics for QR Codes
Prove the ROI
Maximize marketing spend
24x7x365
Web based
407-563-5004SunDanceMarketingSolutions.com
Thank You!
Questions?
9580 Delegates Drive
Orlando, FL 32837407-563-5004Brad Taylor Katie Hoch
Claire Fournier
407-563-5004SunDanceMarketingSolutions.com
Sources
1 Nielsen, December 20102 comScore, 20103 Pew Research Center’s Internet & American Life Project, 20104 Compete, Inc., 20105 Media Post News, 2010
QR Code Examples
http://mashable.com/2010/12/14/qr-code-scavenger-hunt
http://mashable.com/2009/12/07/google-qr-codes
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard
http://mashable.com/2010/07/28/qr-code-gulf-campaign
http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html
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