qr code marketing presentation

407-563-5004SunDanceMarketingSolutions.com

QR Code Marketing


Agenda

SunDance Marketing Solutions Background

QR Code Education & Statistics

QR Code Campaign Examples

Benefits Using QR Codes


About SunDance Marketing Solutions

Marketing Communications Company

• Print

• Digital

• Multi-Channel

• Mobile

Beyond Ink on Paper

Multi-Channel

Marketing

Creative Design

Commercial Printing

Website Design


QR Codes – What Are They?

Quick Response Codes

Allow for client interaction between print and digital channels

Designed for Smartphones

QR Codes can “lead” a client to:

• Websites

• Landing Pages

• Videos

• Maps

• Surveys


QR Codes – How Do They Work?


Types of Codes

QR Code (2-D Barcode) Microsoft Tag (HCCB-High Capacity Color Barcode)


Bar Code Readers

iPhone Apps• QR Code Reader and Scanner• Redlaser• Zbar• Beetagg

Android & BlackBerryAT&T Code ScannerBeeTagNeoreaderi-nigma


QR Codes – Why Are They Important?

31% of Americans own a Smartphone 1

• Predicted to jump to 50% by the end of 2011 2

More than 50% of mobile internet users go online at least 1x day 3

37% of U.S. Smartphone users have made a mobile purchase in the

last 6 months 4

85% of QR Codes drive traffic to a URL 5

69% said they would scan to receive coupons and discounts 5


QR Codes – Statistics


QR Codes – Statistics

•In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2


QR Codes – Creative Examples

DESIGN PRESENTATION


QR Codes – Creative Examples


Example - Neatorama and mental_floss

QR Code Usage: Scavenger hunt to find QR Codes in New York City

Incentive: Ford Fiesta

Result: Increased participation through QR Codes and promoted the two web lifestyle magazines and the Ford Fiesta


Example - Google

•QR Code Usage: Signage mounted at the entrance to brick and mortar businesses

•Incentive: coupons, reviews, time savings and information

•Result: Increased traffic & awareness


Example - Calvin Klein

•QR Code Usage: Billboard

•Incentive: See their new racy campaign (a 40-second, uncensored commercial featuring model Lara Stone and a quartet of male models)

•Result: Create curiosity and create buzz without causing complaints

Old Ad New Ad


Example - Women of the Storm: Be the One Campaign

• QR Code Usage: Billboard in Times Square

• Incentive: Watch the Be the One video backed by celebrities and make a difference by signing a Gulf Restoration petition

• Result: Received more than 117,000 signatures with the help of the QR code call-to-action.


Example: Conventions and Trade Shows


Benefits of QR Codes

• Drive Traffic• Call to Action

Increase Revenue

• Real-Time Analytics• Instant Campaign Editing

Reduce Cost

• Interactive Engagement • Innovative

Strengthen Brand


Tracking & Analytics for QR Codes

Prove the ROI

Maximize marketing spend

24x7x365

Web based


Thank You!

Questions?

9580 Delegates Drive

Orlando, FL 32837407-563-5004Brad Taylor Katie Hoch

Claire Fournier


Sources

1 Nielsen, December 20102 comScore, 20103 Pew Research Center’s Internet & American Life Project, 20104 Compete, Inc., 20105 Media Post News, 2010

QR Code Examples

http://mashable.com/2010/12/14/qr-code-scavenger-hunt

http://mashable.com/2009/12/07/google-qr-codes

http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard

http://mashable.com/2010/07/28/qr-code-gulf-campaign

http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html

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