q2 2016 product round up webinar

Quarterly Feature Round-Up

Justin CoopermanSenior Product Manager,Marketo

Hosted by Marketo Product Management

RobertZareDirector Product Management,Analytics,Marketo

ChristinaFuentealbaSenior Product Manager,Marketo

No-Draft for Snippets

A new feature that streamlines the snippet-approval workflow, designed for scale and productivity!

What is No-Draft?

The old snippet approval workflow is not scalable for enterprise customers or those using snippets at scale:

• One global footer snippet that is used by 20k approved emails• Each time the snippet is updated, it will draft all 20k emails, requiring re-

approval• Big productivity hit and major source of stress!• No-Draft will directly address this problem.

Problem We’re Solving

It allows you to update a snippet without drafting approved assets using it! • All assets will get the updates and maintain their prior statuses• No-Draft is managed by a new permission in admin

Feature Basics

• No-Draft will not auto-approve drafts

• Only works when approving one snippet at a time

• Snippet updates pushed to approved assets cannot be rolled back

• If No-Draft is triggered on an email that is part of an active batch, the snippet changes will be reflected on that email once the processing is done

• No-Draft will not work if a major change is done to a snippet such as adding new segmentation or adding dynamic content to a static snippet. It will work if you add a new segment within an existing segmentation.

See DOCS for details

Important Considerations for No-Draft

“Demo” in Slides

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Marketo Proprietary and Confidential

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Marketo Proprietary and Confidential

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Marketo Proprietary and Confidential

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Marketo Proprietary and Confidential

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Marketo Proprietary and Confidential

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Marketo Proprietary and Confidential

Email Insights

Existing Email AnalyticsEmail Performance Report Revenue Explorer Email Analysis

Email Insights Goals

2Low-latency analytics experience• Less waiting, more analyzing! (~sub 5 seconds)• Creates entirely new interactive exploration experience

1Powerful Insights from historical data for Email Marketers• Exploration: Simple, yet powerful slicing-and-dicing• Guided: Automatically surface what’s most impactful

3Elegant and Innovative new User Experience• Contemporary and modern• Make complex things simple

Analytics Page For exploring the aggregate data for email delivery

and engagement

Sends Page For examining the characteristics of recent email

communication

Email Editing Re-Imagined

What’s New in Spring?• Large collection of fully responsive “Starter Templates”

• Email Template Picker w/ visual thumbnails

• Email Editor packed with tons of new features

• Updated syntax to enable customers to build their own new templates

• Email Previewer

Stay tuned for a WYSIWYG Email Template Editor later this year!

Email 1.0

Email 1.0• Only pre-defined Rich Text sections are editable

Doesn’t allow basic modifications to the email’s structure and format. Not possible to make simple tweaks (like color scheme) without modifying code.Too easy to break the template, since templates can’t be ”locked down”.

• Templates can’t be created/modified without HTML/CSS experience

Can’t modify existing templates outside of code editor. Customers rely on services or 3rd party design firms.http://templates.marketo.com is confusing and impractical. Also, the templates currently offered are outdated.

• Editor doesn’t provide sufficient editing functionality.Customers expect a modern WYSIWYG experience.Not possible to insert new content.Need ability to make modifications to size, layout, and structure of the email.Lacks key features like image upload, pre-header definition, emoji support, etc. Editing HTML is awkward (“Replace all HTML”).

Thank YouRobertZareDirector Product Management,Analytics,Marketo

Justin CoopermanSenior Product Manager,Marketo

ChristinaFuentealbaSenior Product Manager,Marketo