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| Editorial processes & the Web | 30 October 2008
Editorial processes and the Web
Some considerations
Kanti Kumar
World Health Organization
| Editorial processes & the Web | 30 October 2008
This presentationWhat is different?
What is not so different?
‘Riding the surf’
Our experience
| Editorial processes & the Web | 30 October 2008
What is different?• Attention span• Reading ability• Non-linear structure• Mix of media• Reusability of product• Outreach potential• Cost?• Accessibility• Trust, credibility
| Editorial processes & the Web | 30 October 2008
What is NOT so different?
• Multilingual needs• Deadlines!• Editorial process• Production process• Marketing needs• Monitoring & evaluation• Resource scarcity• Trust, credibility
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
‘Riding the surf’
| Editorial processes & the Web | 30 October 2008
Our experience
• Complementary, not competitive• Flexibility, with some challenges• Translation challenges remain• Multimedia elements demand
planning
| Editorial processes & the Web | 30 October 2008
Our experience
• Greater outreach potential, but needs push
• May not be cheap, but greater returns possible
• Trust & credibility more important than ever
| Editorial processes & the Web | 30 October 2008
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