public relations chair report gaston gianni narfe-accepting the challenge

Public Relations Chair ReportGaston Gianni

NARFE-ACCEPTING THE CHALLENGE

WHY IS PUBLIC RELATIONS IMPORTANT

VFC PR GOALSWHERE WE STANDWHAT WE DIDMATCHING FUNDSLICENSE PLATE PROJECTOTHER DUTIESPRESENTATIONSCLOSING THOUGTHS

NARFE-ACCEPTING THE CHALLENGE

Another Year of More BS!!

NARFE-ACCEPTING THE CHALLENGE

Brilliant Stuff of Course!

"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization (NARFE) and its publics."

Everything you do or say is public relations!

NARFE-ACCEPTING THE CHALLENGE

Build the NARFE Brand Build Awareness-Local Newspapers Build Goodwill-Local Activities Create Interest in NARFE Provide NARFE Information Stimulate New Membership Strength In Numbers

NARFE-ACCEPTING THE CHALLENGE

Establish Communications Network with Chapter PR Chairs

Identify Best Practices in other Federations

Increase Use of Matching Funds

Assist Chapters PR Chairs

Determine where potential members live or work

Develop Strategic Plan

Review Web Site Content

NARFE-ACCEPTING THE CHALLENGE

Progress made in filling Chapter PR Positions

43 of 60 Chapters have PR Chairs - gain of 3 37 0f 43 PR Chairs have e-mail – gain of 3

MORE WORK NEEDED!

NARFE-ACCEPTING THE CHALLENGE

Matching Funds License Plate Project Region X Conference Presentation Other Duties as Assigned Chapter Visits/ Presentations

NARFE-ACCEPTING THE CHALLENGE

2011 Projects—13 10 Chapter 3 VFC Total Cost of Projects $14,152

NARFE HQ--$6,823VFC --$5,188Chapters--$2,140

Project Range--$100-$3,700

NARFE-ACCEPTING THE CHALLENGE

Booths at Health Fairs, Festivals & EXPOs Tables at Postmaster Conventions Pre Retirement Seminars Parade Float Various Newspaper Ads Recruiting Events PR Recruiting STUFF—Banners, Bags, Pens,

Note Pads, Tape Measurers

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Need 450 to Go Forward Goal: 8-10 per Chapter 3 Options Available: -6 digits assigned by state $10 -Existing 6 digit personalized $ 20 -New 6 digit personalized $20

NARFE-ACCEPTING THE CHALLENGE

68 Applications as of April 1, 2012 An increase of 20 since last year’s

Convention Only one Chapter (Woodbridge 1270) met

and exceeded goal of 8-10 with 14 applications Due to lack of support, recommend

project termination and refund of money.

NARFE-ACCEPTING THE CHALLENGE

VFC Strategic Plan—Input to VFC Board Developing Guidelines for Pre-Retirement

Seminars Briefing on Public Relations at Region X

Federations’ Conference Established a coordinating network among

Region X Federation PR Chairs Represented Region X on the NARFE National

By-Laws Committee Final draft By-Laws and Standing Rules on the

NARFE web site and will be voted on at National Convention in August.

NARFE-ACCEPTING THE CHALLENGE

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Accepted invitations to Speak Northern VA Caucus (Areas IX &X, 13

Chapters) Area VII Chapters: 2358 Shenandoah County 164 Harrisonburg

ACCEPTING INVITATIONS for 2012 !!

NARFE-ACCEPTING THE CHALLENGE

PUBLIC RELATIONS IS EVERYONE’S RESPONSIBILITY

PR CHAIRS HELP LEAD THE WAY WE NEED EVERYONE WORKING TO MAKE

NARFE BETTER KNOWN WE NEED EVERYONE WORKING TO BRING IN

NEW MEMBERS REMEMBER MATCHING FUNDS HELP

STRETCH CHAPTER FUNDS!

NARFE-ACCEPTING THE CHALLENGE

NARFE Public Relations Handbook FH-9 (12/10) Web Sites: www.narfe.org www.vanarfe.org Protect America’s Heartbeat Tool Kit VFC PR Handbook (Still Under Construction)

VFC PR Chair gastongianni@aol.com 703-508-4339

NARFE-ACCEPTING THE CHALLENGE

BLAH, BLAH, BLAH, BLAH,BLAH, BLAH, BLAH, BLAH, BLAH, MORE BS, BLAH,

BLAH, BLAH, BLAH, BLAH, Still MORE BS, BLAH, BLAH

FINAL THOUGHTS, MORE BS, BLAH, BLAH, ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ!

THE END