public relations chair report gaston gianni narfe-accepting the challenge
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Public Relations Chair ReportGaston Gianni
NARFE-ACCEPTING THE CHALLENGE
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WHY IS PUBLIC RELATIONS IMPORTANT
VFC PR GOALSWHERE WE STANDWHAT WE DIDMATCHING FUNDSLICENSE PLATE PROJECTOTHER DUTIESPRESENTATIONSCLOSING THOUGTHS
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Another Year of More BS!!
NARFE-ACCEPTING THE CHALLENGE
Brilliant Stuff of Course!
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"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization (NARFE) and its publics."
Everything you do or say is public relations!
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Build the NARFE Brand Build Awareness-Local Newspapers Build Goodwill-Local Activities Create Interest in NARFE Provide NARFE Information Stimulate New Membership Strength In Numbers
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Establish Communications Network with Chapter PR Chairs
Identify Best Practices in other Federations
Increase Use of Matching Funds
Assist Chapters PR Chairs
Determine where potential members live or work
Develop Strategic Plan
Review Web Site Content
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Progress made in filling Chapter PR Positions
43 of 60 Chapters have PR Chairs - gain of 3 37 0f 43 PR Chairs have e-mail – gain of 3
MORE WORK NEEDED!
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Matching Funds License Plate Project Region X Conference Presentation Other Duties as Assigned Chapter Visits/ Presentations
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2011 Projects—13 10 Chapter 3 VFC Total Cost of Projects $14,152
NARFE HQ--$6,823VFC --$5,188Chapters--$2,140
Project Range--$100-$3,700
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Booths at Health Fairs, Festivals & EXPOs Tables at Postmaster Conventions Pre Retirement Seminars Parade Float Various Newspaper Ads Recruiting Events PR Recruiting STUFF—Banners, Bags, Pens,
Note Pads, Tape Measurers
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NARFE-ACCEPTING THE CHALLENGE
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NARFE-ACCEPTING THE CHALLENGE
Need 450 to Go Forward Goal: 8-10 per Chapter 3 Options Available: -6 digits assigned by state $10 -Existing 6 digit personalized $ 20 -New 6 digit personalized $20
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68 Applications as of April 1, 2012 An increase of 20 since last year’s
Convention Only one Chapter (Woodbridge 1270) met
and exceeded goal of 8-10 with 14 applications Due to lack of support, recommend
project termination and refund of money.
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NARFE-ACCEPTING THE CHALLENGE
VFC Strategic Plan—Input to VFC Board Developing Guidelines for Pre-Retirement
Seminars Briefing on Public Relations at Region X
Federations’ Conference Established a coordinating network among
Region X Federation PR Chairs Represented Region X on the NARFE National
By-Laws Committee Final draft By-Laws and Standing Rules on the
NARFE web site and will be voted on at National Convention in August.
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NARFE-ACCEPTING THE CHALLENGE
Accepted invitations to Speak Northern VA Caucus (Areas IX &X, 13
Chapters) Area VII Chapters: 2358 Shenandoah County 164 Harrisonburg
ACCEPTING INVITATIONS for 2012 !!
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NARFE-ACCEPTING THE CHALLENGE
PUBLIC RELATIONS IS EVERYONE’S RESPONSIBILITY
PR CHAIRS HELP LEAD THE WAY WE NEED EVERYONE WORKING TO MAKE
NARFE BETTER KNOWN WE NEED EVERYONE WORKING TO BRING IN
NEW MEMBERS REMEMBER MATCHING FUNDS HELP
STRETCH CHAPTER FUNDS!
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NARFE-ACCEPTING THE CHALLENGE
NARFE Public Relations Handbook FH-9 (12/10) Web Sites: www.narfe.org www.vanarfe.org Protect America’s Heartbeat Tool Kit VFC PR Handbook (Still Under Construction)
VFC PR Chair [email protected] 703-508-4339
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NARFE-ACCEPTING THE CHALLENGE
BLAH, BLAH, BLAH, BLAH,BLAH, BLAH, BLAH, BLAH, BLAH, MORE BS, BLAH,
BLAH, BLAH, BLAH, BLAH, Still MORE BS, BLAH, BLAH
FINAL THOUGHTS, MORE BS, BLAH, BLAH, ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ!
THE END