pubcon 2014 - adwords automation hat trick adwords scripts

ADWORDS AUTOMATION HATTRICKSteve HammerPresident, RankHammer

AUTOMATION – A HUGE SCORE

3

A BAR WITH A HUGE PATIO

Steve Hammer, @armondhammer Rankhammer.com

LOOKS LIKE THIS WHEN IT RAINS

ADS THAT ACTIVATE AUTOMATICALLY

THE ME SLIDE

FAMILYWhat it’s all about

FOOD AND WINEVegas is a playground to me.

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

PERIOD ONE – AUTOMATION RULES

RULES DO THREE BASIC THINGSPause Start

Timing

Poor Performance

Email Alerts

Budget

Warnings

Updates

Basic Bid

Changes

Low Position

Minimum First Page

SIMPLE TO USE

AUTOMATION FRAMEWORK

• Bounce Rate

Metric

• Exceeds 50%

Target• Reduce bid by 10%Action

PERIOD TWO – AD CUSTOMIZERS

A HELPER TO MORE DYNAMIC ADS

BUSINESS DATA

https://support.google.com/adwords/answer/6093368

SCRIPTS

SCRIPT CAPABILITIES

External DataReportingHourly UpdatesMath

Ad Parameters

GETTING STARTED

SCRIPTING COACHING AND RESOURCES

Google Developers

FreeAdwordsScripts.com

Optmyzr

RankHammer

FIRM BUDGETS

https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets

http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

CATCH BIG MISTAKES

https://developers.google.com/adwords/scripts/docs/solutions/link-checker

http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html

BIDDING BY WEATHER

https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

MERGE SOCIAL MEDIA AND ADWORDS

LIVE TWITTER FOLLOWERS

http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

MODIFYING SCRIPTS

Log “Hello World”

• Had a CTR greater than 0.01

• For all dates

Find Keywords

that

• While iterates one at a timeGo through the keywords

• Based on Maximum CPC * 1.01

Set a new CPC

Go broke

USE BETTER METRICS

Log “Hello World”

• Had a CTR greater than 0.01

• For all dates

Find Keywords

that

• While iterates one at a time

Go through

the keywords

• Based on Maximum CPC * 1.01

Set a new CPC

Go broke

Log “Raise on Conversion”

•Had conversion rate > 10%•With more than 10 clicks•Over the last 30 days

Find Keywords

that

•While iterates one at a timeGo through the keywords

•Based on Max CPC * 1.05Set a new CPC

Go slightly less broke

Steve Hammer, @armondhammer Rankhammer.com

BETTER RESULT

WE ARE HERE SOCIAL NETWORKS

Dallas TXLOCATED

sem@rankhammer.comQUESTIONS

!

TWITTER

WEBSITE

LINKEDIN

@armondhammer

www.rankhammer.com

www.linkedin.com/a/armondhammer

CONNECT WITH US

THANK YOU