pubcon 2012 using pinterest for competitive intel

For Competitive IntelMatt Siltala, President

matt@avalaunchmedia.com@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

is POWERFUL

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- Why?

@Matt_Siltala

@Matt_Siltala

•StumbleUpon traffic results average “time on site” of just about 10 seconds.

•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!

•Thanks to BuildDirect for the stats

•Content

•Products

• Influencers

•Trends

@Matt_Siltala

Hubs:

Tools

•Use Tools to spy on all the hubs.

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@Matt_Siltala

My Favorite - Lets Start With The Best

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Real Time “Alerts”

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

Real Time Spying

• What’s Hot Right Now!

• What’s getting the most comments?

• Who is pinning? (Find Influencers)

• Prices/Specials/Offers/Contests?

• Ideas?

• Content Ideas

Finding Influencers

• PinReach

• PinPuff

Tools for finding out how powerful a Pinterest user is:

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@Matt_Siltala

@Matt_Siltala

Analytics

• Pinerlyhttp://pinerly.com/pinalytics

Fully integrated analytics platform for Pinterest

@Matt_Siltala

@Matt_Siltala

Competitive Intel & Research

• Repinly

• Find Influencers

• See Trends

Do Better. Do More.

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

Other Free Facts and Tricks

If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)

http://pinterest.com/source/YOURWEBSITE.com

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

•What Images Get Most Comments

•Who Is Your True Audience

•Board Names

•Who to contact

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Use This Tool:

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Case Study:Content idea gained that helped make the sale

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

• Toppers• Mattress Covers• 15.6 min avg. visitor• 4 page views average/ visit

$10,400 in sales

Results: (so far from this campaign)

Thank You!Matt Siltala, President

matt@avalaunchmedia.com@Matt_Siltala