ecommerce success with tumblr, pinterest, and reddit - pubcon 2014

30
www.kairaymedia.com Content Marketing & Social Media for Ecommerce

Upload: brent-csutoras

Post on 28-Nov-2014

442 views

Category:

Internet


0 download

DESCRIPTION

We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success. This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.

TRANSCRIPT

Page 1: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

www.kairaymedia.com

Content Marketing & Social Media for Ecommerce

Page 2: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr, Pinterest, Reddit… Oh My!

www.kairaymedia.com

Page 3: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• Avg visit is 14 minutes, longer than Facebook and Twitter• 35% of Tumblr users make over $50,000 a year• 65% of Tumblr users have college education• Tumblr grew around 75% in 2013

www.kairaymedia.com

Page 4: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• Quality theme– Themeforrest.net

www.kairaymedia.com

Page 5: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• Quality theme– Mobile friendly

www.kairaymedia.com

Page 6: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• Research– Users (blogs)

• blogectory.tumblr.com

– Product Tags– What works

• Use of media • Product details

www.kairaymedia.com

Page 7: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• Build an Audience– Facebook Ad

www.kairaymedia.com

Page 8: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• NO AFFILIATE LINKS!

www.kairaymedia.com

Page 9: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Tumblr

• /submit

www.kairaymedia.com

Page 10: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Higher income consumers, women• #2 social traffic referrer ~ Shareaholic

– #1 for eCommerce related ~ Gigya– Higher than Twitter, LinkedIn, and Reddit combined

• Improving Monthly– Personalized homepages– Business Accounts

• Analytics

– Advertising System• New version with Conversion Tracking coming soon

• People love Pinterest for ideas!

www.kairaymedia.com

Page 11: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Set up your profile fully

www.kairaymedia.com

Page 12: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Research– Users

• Influencers

– Boards• What are people expecting• Set right category

– /source/domain.com• Who is pinning you• Who is pinning competitors

www.kairaymedia.com

Page 13: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Identify Boards to Collaborate On– pingroupie.com– Message feature

www.kairaymedia.com

Page 14: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Rich Pins– Movies, Recipes, Articles, Products, Places– Price change notifications– Rank higher in search– No site?

• Etsy, Ebay, Amazon, etc

www.kairaymedia.com

Page 15: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Descriptions – Guided Search (check system suggestions)– Code into your buttons

www.kairaymedia.com

Page 16: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Pinterest

• Post in evenings and on Saturday!

www.kairaymedia.com

Page 17: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• 135 Million Visits (Aug 2014)– 3.2 Million logged in

• Reddit = Software Solution – Front Page Dashboard for SubReddits

• Just raised $50 Million• SubReddit for everyone

– Run by Users (Moderators)

www.kairaymedia.com

Page 18: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Research– SubReddits

• redditmetrics.com• redditinsight.com

www.kairaymedia.com

Page 19: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Research– SubReddits– Domain search for SubReddits

www.kairaymedia.com

Page 20: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Research– SubReddits– Domain search for SubReddits– Top domains and products

www.kairaymedia.com

Page 21: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Title / Description– Both in one – Rules

• Sidebar

www.kairaymedia.com

Page 22: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Commenting– Related threads– Reddit exclusive offers

www.kairaymedia.com

Page 23: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Research• Title / Description• Commenting

– Related threads– Reddit exclusive offers– Beef Jerky

www.kairaymedia.com

Page 24: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Research• Title / Description• Commenting

– Related threads– Reddit exclusive offers– Beef Jerky

www.kairaymedia.com

Page 25: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Research• Title / Description• Commenting

– Related threads– Reddit exclusive offers– Beef Jerky

www.kairaymedia.com

Page 26: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Reddit Gold– Join as a partner

www.kairaymedia.com

Page 27: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Beardbrand Example– Young adult males– Reddit Contest

www.kairaymedia.com

Page 28: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Beardbrand Example– Young adult males– Reddit Contest

www.kairaymedia.com

Page 29: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Reddit

• Beardbrand Example– Young adult males– Reddit Contest– Success Story

www.kairaymedia.com

Page 30: eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

Connect With Me…

Facebook.com/kairaymediaFacebook.com/brentcsutoras

+kairaymedia+brentcsutoras

@kairaymedia@brentcsutoras

www.kairaymedia.com

www.kairaymedia.com