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Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem telco@sisaroma.com page N°1

Digital Africa

’New ecosystems to bolster innovation’

2016 November 17th. DigiWorld Summit, Montpellier (France)

Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem telco@sisaroma.com page N°2

9 sites universitaires

Agro Business

M-Farm (Kenya, Tanzania )

Vodafone Farmers Club (Ghana, Kenya, Tanzania)

M-louma (Senegal),.

Farm Drive (Kenya),

Digitalisation, Archivage, & Big Data (activities by mobile phone). Boosting OPSCapcity. Fundraising : 450 millionsde $(1) for small farmers.

(1) Source Farm Drive – 2015-450 millions de $ for Fundraising for small farmers

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urce

Copyright © 2016 powered by SISAROMA African Digital Touch’ - November 2016– Digital Africa Forum - Boosting Ecosystem telco@sisaroma.com page N°3

9 sites universitaires

Mobile PaymentM’pesa, Orange Money, MTN Mobile Money, Airtel Money, Tigo Cash, Flooz, V-Money

Kenya, Rwanda : Ecosystem driving by Regulation, National Plan & Private Equity,

M-Kopa(Kenya, Ouganda, Tanzanie)Mobile Solar Kit Sheds light on African- Value for Money with Micropayment. – 200 000rural homes equipped (0,40 €/day)- 3 M transactions/ 1 M abonnés en 2018.

E-commerce ?

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Linking Techno vs African Contextualized Usages

Innovation through Usages

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African Contextual Centric (before Uberization)

• Proximity & fine understanding to the African Context

• Economy of Retail and opportunity

• St Thomas Shopping (Trust in Transactions)

• Value Proposition

Digital Economy in Africa(Collaborative & Inclusive)

• Ownership of the 3 Key points of Digital Economy

• Community

• Virality (Exponential Accelarators)

• Innovation through Contextualusages

•

• African Life Uberization(Informal Model)

Landline, Mobile, DATA & Mobile

BANKING “COMPLIANCE”(Convergence)

Digital Intermediation

Financial Disintermediation

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(1) 53% des jeunes sont capables et prêts à s’engager pour le paiement mensuellement de 10 000 à 20 000 F (15 à 30 $) d’abonnement à conditions d'avoir la possibilité de le faire en plusieurs fois sans frais dans le mois (payer « un peu, un peu »).Idem pour 39% d’entre eux pour l’achat des devices de 50 000 à 100 000 F par paiement en 3 ou 4 mois. (Source-SISAROMA - Etudes et Observatoire sur les usages TIC : réalisée du 1er Mars au 18 Juillet 2015, auprès de 28 239 personnes de la population camerounaise âgée de 10 ans et plus. Extraction sur une base cible de 20 332 Jeunes de 10-39 ans, consolidation faite sur les 15-34 ans)

Capturing Value in the Economy of Retail and Opportunity

2x 3x 5x 9x

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Change Paradigm New Business Model

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Need

Coaching Program/

Innovation through Usages

Early Adopters

Trend Setters

Main Stream

Access

&

Vulgarization

OfferAfrican

Contents Producers

Contextual Contents

Business Model

Business Case (B2B/B2B2C)

Integrated « All players in the value chain»

Go To Market (Retail)

Speed Execution & Implementation

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Top

Down

.

.

Bottom up

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Vertical Segments ?

What contextualized services to stimulate the Digital

Development in Africa ?

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