HEY DIGITAL MEDIA,

2016 started off strong, but with new algorithms, ad blockers and plummeting pageviews, the year ended on a sour note for digital publishers— because it was harder and harder to drive traffic to their content sites.

IT’S TIME TO GET YOURTRAFFIC BACK.

But then it was email marketing to the rescue.

IN THE BEGINNING OF THEYEAR THE TREND WAS UP.

Facebook drove the highest percentage, Google was close behind.

Some publishers saw of 75% or more of their traffic coming

from Facebook.

BUT SOMEWHERE IN THEREIT ALL HIT THE FAN.

Yahoo and Twitter fell behind driving 3rd and

4th most traffic.

Yahoo declined even more dropping an

additional 3%.

And digital media content saw dramatically fewer views.

Facebook changed their algorithm and organic reach for publisher pages tanked by

52%.

This software dramatically reduced publishers ability to get traffic to their content.

users between 18 and 34 used ad blocking technology on their desktop and mobile devices.

Plus 60% of all internet

EVIL AD BLOCKERS have grown at an astonishing rate, 20M users in 2009 vs. 200M in 2015.

The digital media industry lost an estimated $41.4 billion in advertising revenues in 2016.

Today, digital media needs a hero, so smart media peeps are turning to email marketing to combat this frightening trend.

ENTER EMAIL MARKETING.

Email has nearly 3X as many user accounts as Facebook and Twitter combined.

In fact, if you combine all the posts on Facebook and Twitter each day it will equal less than 1% of the number of emails sent each day.

Even better, email campaigns see 50-100 X the click rates than Facebook and Twitter.

In 2016, email marketing drove 174% more conversions than social media.

In 2016, there was over 2.6 billion email users worldwide.

EMAIL MARKETING IS HERE TOSAVE THE DAY FOR DIGITAL MEDIA.

By the end of 2020 the number of email users worldwide will top 3.0 billion - that’s half the world’s population.

As email use globally continues to grow and grow visionary publishers will reap the rewards.

DIGITAL MEDIA AND PUBLISHERS, UP YOUR EMAIL GAME WITH CAMPAIGN MONITOR.

SOURCES:

http://blog.parsely.com/post/3476/yahoo-tops-twitter-traffic-referral-source-digital-publishers/

http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/

http://blog.parsely.com/post/3476/yahoo-tops-twitter-traffic-referral-source-digital-publishers/

http://marketingland.com/facebook-organic-reach-drop-steepens-52-publishers-pages-187253

http://mediashift.org/2016/09/email-marketing-can-help-publishers-overcome-ad-blockers/

https://www.pubnation.com/blog/publishers-fight-back-how-the-top-50-websites-combat-adblock

http://mediashift.org/2016/09/email-marketing-can-help-publishers-overcome-ad-blockers/

https://blog.kissmetrics.com/email-crushes-social-media/

https://blog.kissmetrics.com/email-crushes-social-media/

http://www.smartinsights.com/email-marketing/email-engagement-vs-social-media/

https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461

http://www.radicati.com/wp/wp-content/uploads/2016/01/Email_Statistics_Report_2016-2020_Executive_Summary.pdf