prototyping & testing

Kyued Up

Prototype + Test3.15.14

E D I P T

Empathize Define Ideate Prototype Test

1 minute

Describe your solution and how it solves the problem.

What does (their) product do?

How does (their) product work?

What does it feel like to use (their) product?

1 minute

What does (their) product do?

How does (their) product work?

What does it feel like to use (their) product?

Value Proposition

BENEFITS

FEATURES

EXPERIENCE

Value Proposition Canvas

Benefits

Features

Experience

Wants

Needs

Fears

Substitutes

CustomerProduct

Determine the key points to

communicate

Remove everything non-essential

Make the key point STAND OUT

Guest Speaker Tom Bishop

Value Proposition

Clear, compelling statement about why you are different

and worth buying

– Steve Blank

Why: To evolve the idea

P Prototype

The value of an idea is zero

unless it can be communicated

Why: To evolve the idea

How: Creating things that will be modified, refined and/or thrown away

P Prototype

Simple does not mean unsophisticated.

http://idintern.wordpress.com/2011/02/03/business-realities/

http://www.youtube.com/watch?v=lnKZw6BI9jo

“Magic Pocket”

Techniques

SketchingStoryboardModelRole-play Videography

Why: To find out current user experiences, needs, motivations, emotions and values

T Test

Testing Guidelines

Plan

Define feedback desired

Stay neutral

Encourage interaction and changes

Take notes

Create an Experience Map

5 minutes

Write the questions you want to answer for each

“moment”

5 minutes

What kinds of prototypes will help you to answer

each question?

5 minutes

3 minutes

Which question needs to be answered first?

Begin Testing prototype

Keep iterating.

1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem?• What are the key aspects of the solution?• How do you know that those qualities are important to the user?

(convenience, price, accessibility, etc.)

2. Create a prototype that shows how your solution works• Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video)

3. Test prototype with users to get feedback• Take notes