prototyping & testing

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Kyued Up Prototype + Test 3.15.14

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How to move from Prototyping into Testing!

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Page 1: Prototyping & Testing

Kyued Up

Prototype + Test3.15.14

Page 2: Prototyping & Testing

E D I P T

Empathize Define Ideate Prototype Test

Page 3: Prototyping & Testing

1 minute

Describe your solution and how it solves the problem.

Page 4: Prototyping & Testing

What does (their) product do?

How does (their) product work?

What does it feel like to use (their) product?

1 minute

Page 5: Prototyping & Testing

What does (their) product do?

How does (their) product work?

What does it feel like to use (their) product?

Value Proposition

BENEFITS

FEATURES

EXPERIENCE

Page 6: Prototyping & Testing

Value Proposition Canvas

Benefits

Features

Experience

Wants

Needs

Fears

Substitutes

CustomerProduct

Page 7: Prototyping & Testing
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Determine the key points to

communicate

Remove everything non-essential

Make the key point STAND OUT

Guest Speaker Tom Bishop

Page 9: Prototyping & Testing

Value Proposition

Clear, compelling statement about why you are different

and worth buying

– Steve Blank

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Why: To evolve the idea

P Prototype

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The value of an idea is zero

unless it can be communicated

Page 12: Prototyping & Testing

Why: To evolve the idea

How: Creating things that will be modified, refined and/or thrown away

P Prototype

Page 13: Prototyping & Testing

Simple does not mean unsophisticated.

Page 14: Prototyping & Testing

http://idintern.wordpress.com/2011/02/03/business-realities/

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Page 16: Prototyping & Testing

http://www.youtube.com/watch?v=lnKZw6BI9jo

“Magic Pocket”

Page 17: Prototyping & Testing

Techniques

SketchingStoryboardModelRole-play Videography

Page 18: Prototyping & Testing

Why: To find out current user experiences, needs, motivations, emotions and values

T Test

Page 19: Prototyping & Testing

Testing Guidelines

Plan

Define feedback desired

Stay neutral

Encourage interaction and changes

Take notes

Page 20: Prototyping & Testing

Create an Experience Map

5 minutes

Page 21: Prototyping & Testing

Write the questions you want to answer for each

“moment”

5 minutes

Page 22: Prototyping & Testing

What kinds of prototypes will help you to answer

each question?

5 minutes

Page 23: Prototyping & Testing

3 minutes

Which question needs to be answered first?

Page 24: Prototyping & Testing

Begin Testing prototype

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Keep iterating.

Page 26: Prototyping & Testing

1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem?• What are the key aspects of the solution?• How do you know that those qualities are important to the user?

(convenience, price, accessibility, etc.)

2. Create a prototype that shows how your solution works• Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video)

3. Test prototype with users to get feedback• Take notes