prospects of digital broadcasting and convergence services
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Prospects of Digital Broadcasting
and Convergence Services- The Essential and Expanding Role of Broadcasting -
Keiya Motohashi
September 02, 2010
High Definition TV
Multi Channel Programming
Data Casting
Local Service
Mobile Reception
Convergence with IP-based Service
Japan’s Nation-wide IT Promotions
Integrated and Advanced Broadcasting
Efficient use of Frequency Resources
Purpose of Digitalization
Now
Mobile Phone, etc.,
13Complete Transition
Excellence of Digital Terrestrial TV in Japan
Digital Terrestrial TV 52
1 12
13 (UHF) 62
1 12
-New Broadcasting-Company/Official Radio , etc.
2
Schedule of Digitalization of Broadcasting Media in Japan
Conventional Analogue TV
Digital Terrestrial TV
BS Digital TV
BS Analogue TV
BS Analogue HDTV
Terrestrial T
VS
atellite TV
2003 2006 2011
Launched on Dec.1, 2003
Tokyo, Nagoya, Osaka Metropolitan Area
Other regions of Japan
Switch over in July, 2011 (expected)
Expansion of Service Area
One Seg. (Services for Mobile)
Increase Channels
Closing by 2011
Service Closed on Sep.30, 2007
50 million HH100 million TVs
& recorder
The Olympics, Winter
The Olympics, SummerThe Football World Cup
Launched on Dec.1, 2000
Covered 98% of Householdsby March, 2010
*Advanced Services
3
0
1000
2000
3000
4000
5000
6000
7000
8000
9000N
ov-0
0D
ec-0
0Ja
n-01
Feb-
01M
ar-0
1Apr
-01
May
-01
Jun-
01Ju
l-01
Aug
-01
Sep
-01
Oct
-01
Nov
-01
Dec
-01
Jan-
02Fe
b-02
Mar
-02
Apr
-02
May
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Jun-
02Ju
l-02
Aug
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Sep
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Oct
-02
Nov
-02
Dec
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Jan-
03Fe
b-03
Mar
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Apr
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May
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Jun-
03Ju
l-03
Aug
-03
Sep
-03
Oct
-03
Nov
-03
Dec
-03
Jan-
04Fe
b-04
Mar
-04
Apr
-04
May
-04
Jun-
04Ju
l-04
Aug
-04
Sep
-04
Oct
-04
Nov
-04
Dec
-04
Jan-
05Fe
b-05
Mar
-05
Apr
-05
May
-05
Jun-
05Ju
l-05
Aug
-05
Sep
-05
Oct
-05
Nov
-05
Dec
-05
Jan-
06Fe
b-06
Mar
-06
Apr
-06
May
-06
Jun-
06Ju
l-06
Aug
-06
Sep
-06
Oct
-06
Nov
-06
Dec
-06
Jan-
07Fe
b-07
Mar
-07
Apr
-07
May
-07
Jun-
07Ju
l-07
Aug
-07
Sep
-07
Oct
-07
Nov
-07
Dec
-07
Jan-
08Fe
b-08
Mar
-08
Apr
-08
May
-08
Jun-
08Ju
l-08
Aug
-08
Sep
-08
Oct
-08
Nov
-08
Dec
-08
Jan-
09Fe
b-09
Mar
-09
Apr
-09
May
-09
Jun-
09Ju
l-09
Aug
-09
Sep
-09
Oct
-09
Nov
-09
Dec
-09
Jan-
10Fe
b-10
Mar
-10
Apr
-10
May
-10
Jun-
10Ju
l-10
Flat P
anel
HDTV
(PDP &
LCD)
As of July. 31, 2010
Cable TV (Digital / Analog Converter)
Cable TV (Digital STB)
Flat Panel Type Digital TV (HDTV)
CRT Type Digital TV
Digital STB (*connect to analog TV)
Digital Receiver & Recorder (HDD-PVR)
Digital Terrestrial B’cast Launched
FIFA 2002
80.5 million
million
10
20
30
40
50
Beijing Olympics
Digital TV Expand in Japan
60
70
2001 2002 2003 2004 2005 2006 2007 2008 2009 10
80
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Jun-
06
Jul-
06
Aug
-06
Sep
-06
Oct
-06
Nov
-06
Dec
-06
Jan-
07
Feb-
07
Mar
-07
Apr
-07
May
-07
Jun-
07
Jul-
07
Aug
-07
Sep
-07
Oct
-07
Nov
-07
Dec
-07
Jan-
08
Feb-
08
Mar
-08
Apr
-08
May
-08
Jun-
08
Jul-
08
Aug
-08
Sep
-08
Oct
-08
Nov
-08
Dec
-08
Jan-
09
Feb-
09
Mar
-09
Apr
-09
May
-09
Jun-
09
Jul-
09
Aug
-09
Sep
-09
Oct
-09
Nov
-09
Dec
-09
Jan-
10
Feb-
10
Mar
-10
Apr
-10
May
-10
Jun-
10
0
10
20
30
40
50
60
70
80
90
100% Total
ワンセグ向け
Shipping of 1-Seg Equipped Mobile Phones(As of June 30, 2010)
( monthly : % of all mobile phones )(Thousand/Total)
<1-Seg Equipped Mobile Phone> About 80% of newly sold mobile phones in Japan are
equipped ‘1-Seg’ digital TV receiving function. 1-Seg receiver may be built-in all mobile phones in near
future as well as “Built in Camera.” Also, GPS navigation system, DVD player, and portable music player, computerized dictionary and note
PC, etc. capable 1-Seg receiving in Market.
5
87,126
Distinguished Features of Data-casting by BMLa. Same Expression, Same Showing on Every Receiving
Terminal b. Dynamic Change of Content synchronized with Audio-
Visual Contentc. Gateway for Interactive Services and IP-based Services
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
Protection against DisastersAuthorities Broadcasting Stations
Dispatching Data of Observatory’s Measures and Sensors to B’castersUsing Common Databases
Data-casting
BML contents created automatically
Authority’s Direction and/or Advice for Emergency Evacuation
Water Level of Principal RiversAmount of RainfallFlood WarningEvent Information of towns…etc.
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
Premium Services for Frequently Watched Customers
Save “Bakman’s Miles” while Watching TV Programs,
Get Premium Pictures and Animation through IP network.
(Sorry but Bakman Picture is not available publicly...)
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
NHK’ Essential Roles as Public Service Broadcaster
Reporting Vital & Reliable Information Promptly, Steadily
Spreading Benefits of the Services Using Latest Digital Technology to All
Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education
Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services
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