prospecting new clients ss

Social Sparkle & ShineProspecting New Clients For Social Media Services

#SocialMediaProspects

@Sparkle_Agency

Event DetailsHow to Make More Money With Social Media

Series presents:

PROSPECTING & QUALIFYING NEW SOCIAL MEDIA CLIENTS

Immediately Actionable Tips & Insights for Marketing Professionals

#SocialMediaProspectsHOST: ING DIrect Cafe, 221 Yonge StreetTIME & DAY: Monday May 30, 20118:45am registration (while prior meetup group finishes)9:00-9:45am presentation9:45-10:15 Q&A

Presentation by Debbie Horovitch

Social Sparkle & Shine is a talent-management agency, marketing and representing social media professionals, services and products to our ad agency and direct client database.

We offer non-exclusive, collaborative representation & learning opportunities in a flexible and personalized work environment, perfect for students and experienced marketing professionals in career transition.

Focus will include:1. Identifying potential clients with

the most value to you- Your existing clients/contacts that need social media- Your personal passions & hobbies- Digital flirting to romance & engage potential clients

2. Identifying businesses who have advertising budgets- Media monitoring

3. At-A-Glance Analysis of “Can I use social media impact to this client’s business?”- Twitter & Facebook: brand/ market opportunity analysis – How to search tactics- Video: My City Lives & You Tube - Website: social media optimization characteristics- Google: brand management optimization & SEO contribution

Free by invitation/RSVP: • This will be a free presentation

for approximately 25 people who already have a good understanding of marketing, PR or blogging and are interested in taking their business or career to the next level with social media.

• Potential interns, talent, clients and collaborating partners of Social Sparkle & Shine are welcome to register.

Meeting space for#SocialMediaProspects isdonated by ING Direct Café.For further information please contact:debbie_h2o@rogers.com

• Twitter: @Sparkle_Agency @Sparkle_Style @Debbie_h2o

• Website: http://theSparkleAgency.com

• Facebook: http://facebook.com/SparkleAgency

Your Profiles

Decide your brand & what it says about you, then add your personality

ASSUME EVERYTHING YOU POST WILL GO VIRALEven though it won’t…• Facebook Profile connected to everyone you’ve ever met &

everyone you meet– As long as you can stand them

• Twitter profile following everyone who does what you do:– Your peers, industry C-suite, their staff– Journalists & policymakers

• LinkedIn• Foursquare

You are a Community Manager

• Connect with everyone you’ve ever met, worked with or known on social media– Established financial relationship: people who’ve

worked for you / you’ve worked for them– You are their trust network: Your messages mixed in

with their most-trusted peer influence network of family & friends

… Business investors evaluate candidates partly by their support network, and their ability to establish strong networks (communities) – social media puts them on display for the people who are researching you

http://www.theshoppingchannel.com/pages/productresults?lang=en_CA&nav=N:100038-100157

http://www.facebook.com/#!/search.php?q=elizabeth%20grant&init=quick&tas=0.6409927198529991

http://www.facebook.com/#!/EGSkincare

http://www.facebook.com/#!/pages/Elizabeth-Grant-Int-Inc/110938032258049

http://www.marismith.com/mistake-personal-facebook-profile-employer-link/

Social Sparkle & Shine• Social Sparkle & Shine provides customized, individualized,

ongoing social media support for your business or ad agency.• Operating as a talent-management agency, Social Sparkle & Shine

partners with talented social media professionals to market & represent their services to our ad agency and direct client database.

• Debbie Horovitch provides experienced, strategic traditional, digital and social media guidance and consulting on every client account.

• Daily ongoing community interaction & engagement and campaigns are managed by your selected Community Manager or other contracted services/media.

• We offer non-exclusive, collaborative representation & learning opportunities in a flexible and personalized work environment, perfect for students and experienced marketing professionals in career transition.

Bring It or Bling It

Video Jump-Start for GTA Fashion Retail• “Private” Shopping Experience for

Bloggers/Twitter, with discount extended to public attendees– Content creation across blogs of attendees

• Facebook Page & Event RSVP for public attendance & promotion

• Twitter & Foursquare account set up• Social Sparkle & Shine video content

development, posted to YouTube & My City Lives – sent to clients

• $500 + $500 shopping credit

Sparkle SOS A la Carte Social Media Help

Anytime you need a helping hand or a brain to pick, give me a call ~

No holds barred brain-dump, contacts, and ideas to help you succeed

• 3 x 1 hour phone/web consultations• $500• Book by June 1, 2011 for 4th session

free

Prospecting New Clients For Social Media Services

Debbie Horovitch416-553-2157@Debbie_h2o@Sparkle_Agency@Sparkle_Style@Sparkle_Tourism@Sparkle_Sports