pros & cons of social media marketing
Post on 12-May-2015
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Overview
In today’s ever changing SEO landscape, Tampa businesses who want to focus on social media marketing and search engine optimization have an uphill battle.• Social Media Marketing is widely viewed by
businesses as a necessary component of search engine optimization (SEO)
• Which platform is correct for your business?• Which platform will maximize SEO efficiency?
How Tampa SEO Can Help
We are here to set the record straight and discuss the pros and cons of several social network sites including Facebook, Twitter, LinkedIn, YouTube, Digg and Tumblr.
Facebook: The Social Network
Facebook Marketing Pros:• Huge potential market with almost
600,000,000 users all over the world• Easy to share marketing messages and get
customer interaction and feedback• Using Pages company Facebook identities can
behave as regular users and interact directly with customers
Facebook: The Social Network
Facebook Marketing Cons:• Facebook drives a lot of traffic but it often
comes in spurts rather than a steady flow• Facebook links are mostly nofollow which limit
your SEO benefit that you might get at another social networking site
Twitter Marketing Pros:• Good outbound messaging tool with a very
large potential audience• Good inbound communication tool that makes
it easy to track conversations• Good branding tool with many ways to interact
with Twitter users and your company’s followers
Twitter: A Tool To Monitor and Join in Real-Time Conversations
Twitter Marketing Cons:• Lots of spam and scams have reduced direct
tweets• Twitter also uses nofollow links, however,
Google and Bing both use twitter as a factor in determining organic search results
Twitter: A Tool To Monitor and Join in Real-Time Conversations
LinkedIn: For Business and Professional NetworkingLinkedIn Marketing Pros:• Good tool for personal branding and showing
the professional level of your Tampa business• Team members can connect with your
business and build your online reputation• Generally high page rank with search engines
LinkedIn Marketing Cons:• Traffic and revenue from LinkedIn will be
limited• Though good for building reputation, it is not a
good way to communicate with your customers
LinkedIn: For Business and Professional Networking
YouTube: Discover, Share and Watch Videos Created By UsersYouTube Marketing Pros:• Easy to educate, entertain, and connect with
potential customers• Quickly repair negative PR• Brings value to your image and brand• Good SEO potential
YouTube Marketing Cons:• Generally low click-through rates to your main
website• Expertise and resources are required for high-
quality videos• Requires more resources and time than
Facebook, Twitter, or LinkedIn
YouTube: Discover, Share and Watch Videos Created By Users
Digg: Discover and Share Content From The Internet Digg Marketing Pros:• High-traffic, content discovery venue• Most consistent traffic generator• Even less popular posts provide SEO value• Best site for blogger attention which helps
build links to your content
Digg Marketing Cons:• There is little to no customer interaction,
however, this is still an essential form of marketing for every Tampa business
Digg: Discover and Share Content From The Internet
Tumblr: A Place To Share Anything
Tumblr Marketing Pros:• Good opportunity for branding and customer
engagement• Simple interface makes it easy to share content• Popular among GenY with high rates of
migration in this demographic• Built-in blogging platform is a good tool to build
incoming links• High rankings for organic search results
Tumblr: A Place To Share Anything
Tumblr Marketing Cons:• There’s no real potential to bring the traffic
generated back to your website• Only images can drive traffic to your website
Contact Tampa SEO Today!
• Tampa SEO is a full service digital marketing agency
• We are a national marketing agencyCall today!
(813) 644-9636
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