proprietary panels building your own online respondent source

Recruiting and MaintenanceBurke can work with your organization to recruit online paneliststhrough a number of methods. Burke can collect e-mail addressesand permission through offline (e.g., telephone, mail, etc.) researchprojects. Burke can also set up N-Viz on Exit® Web site interceptsurveys to recruit panelists and gather profile information. Burkewill also work with e-mail lists your company creates through Website registrations and other promotional efforts.

Burke directs panelists invited to participate in research to a customWeb site on its secure Internet infrastructure. Panelists can be e-mailed invitations based upon their profile information – or theirresponses to previous surveys. Burke monitors who has responded to which survey and can avoid sending invitations to individuals whohave participated too recently. Burke also helps administer incentiveprograms that can reduce panelist attrition. For clients seeking onlineaccess to research results, Burke can put in place a DigitalDashboard® online reporting solution.

A Case Study – The Veterinary Information PanelBurke custom built the Veterinary Information Panel (VIP) to servethe particular needs of clients in the field of animal health. Thisonline panel consists of 1,000 licensed veterinarians in privateclinical practices – a population that can be costly to survey throughmore traditional methods. Panelists were recruited using both offline(telephone, mail, etc.) as well as online techniques. Burke created aspecial VIP Web site (http://vip.burke.com/home) with a registrationsurvey used to verify veterinarian qualifications and provideadditional information used to target research participants. Althoughthe VIP is currently accessed by a number of different animal healthorganizations for a wide variety of research, Burke can similarlycreate a panel to be used only by a single company.

Proprietary Panels Building Your Own Online Respondent Source

Many organizations seeking to researchthe same population repeatedly arefinding it useful to recruit a proprietaryonline panel. Having access to your ownpre-recruited sets of customers andpotential customers can help makeresearch more cost-effective andimprove project turnaround times.Surveys can be shorter because there isless need to collect information alreadygathered, and longitudinal surveying ofthe same panelists makes it possible tofind out how people’s views changeover time. Proprietary panelists can alsobe used for online focus groups andother qualitative efforts.

Burke has long been a source its clientshave turned to for longitudinalsurveying of customers and prospects.As the Internet has become increasinglyused for marketing research surveys,Burke has transferred its expertise in thefield to the online environment.

A P P L Y I N G K N O W L E D G E I M P R O V I N G D E C I S I O N S™

FOR MORE INFORMATION ABOUT BURKE GO TO

Burke.com

800.688.2674

info@burke.com

©20

05B

urk

eIn

corp

ora

ted

.All

rig

hts

rese

rved

.

The Fine Art of Marketing Research