proprietary panels building your own online respondent source

Recruiting and Maintenance Burke can work with your organization to recruit online panelists through a number of methods. Burke can collect e-mail addresses and permission through offline (e.g., telephone, mail, etc.) research projects. Burke can also set up N-Viz on Exit ® Web site intercept surveys to recruit panelists and gather profile information. Burke will also work with e-mail lists your company creates through Web site registrations and other promotional efforts. Burke directs panelists invited to participate in research to a custom Web site on its secure Internet infrastructure. Panelists can be e- mailed invitations based upon their profile information – or their responses to previous surveys. Burke monitors who has responded to which survey and can avoid sending invitations to individuals who have participated too recently. Burke also helps administer incentive programs that can reduce panelist attrition. For clients seeking online access to research results, Burke can put in place a Digital Dashboard ® online reporting solution. A Case Study – The Veterinary Information Panel Burke custom built the Veterinary Information Panel (VIP) to serve the particular needs of clients in the field of animal health. This online panel consists of 1,000 licensed veterinarians in private clinical practices – a population that can be costly to survey through more traditional methods. Panelists were recruited using both offline (telephone, mail, etc.) as well as online techniques. Burke created a special VIP Web site (http://vip.burke.com/home) with a registration survey used to verify veterinarian qualifications and provide additional information used to target research participants. Although the VIP is currently accessed by a number of different animal health organizations for a wide variety of research, Burke can similarly create a panel to be used only by a single company. Proprietary Panels Building Your Own Online Respondent Source Many organizations seeking to research the same population repeatedly are finding it useful to recruit a proprietary online panel. Having access to your own pre-recruited sets of customers and potential customers can help make research more cost-effective and improve project turnaround times. Surveys can be shorter because there is less need to collect information already gathered, and longitudinal surveying of the same panelists makes it possible to find out how people’s views change over time. Proprietary panelists can also be used for online focus groups and other qualitative efforts. Burke has long been a source its clients have turned to for longitudinal surveying of customers and prospects. As the Internet has become increasingly used for marketing research surveys, Burke has transferred its expertise in the field to the online environment. APPLYING KNOWLEDGE IMPROVING DECISIONS ™ FOR MORE INFORMATION ABOUT BURKE GO TO Burke.com 800.688.2674 [email protected] ©2005 Burke Incorporated. All rights reserved. The Fine Art of Marketing Research

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Page 1: Proprietary Panels Building Your Own Online Respondent Source

Burke directs panelists invited to participate in research to a customWeb site on its secure Internet infrastructure. Panelists can be e-mailed invitations based upon their profile information – or theirresponses to previous surveys. Burke monitors who has responded to which survey and can avoid sending invitations to individuals whohave participated too recently. Burke also helps administer incentiveprograms that can reduce panelist attrition. For clients seeking onlineaccess to research results, Burke can put in place a DigitalDashboard® online reporting solution.

A Case Study – The Veterinary Information PanelBurke custom built the Veterinary Information Panel (VIP) to servethe particular needs of clients in the field of animal health. Thisonline panel consists of 1,000 licensed veterinarians in privateclinical practices – a population that can be costly to survey throughmore traditional methods. Panelists were recruited using both offline(telephone, mail, etc.) as well as online techniques. Burke created aspecial VIP Web site (http://vip.burke.com/home) with a registrationsurvey used to verify veterinarian qualifications and provideadditional information used to target research participants. Althoughthe VIP is currently accessed by a number of different animal healthorganizations for a wide variety of research, Burke can similarlycreate a panel to be used only by a single company.

Proprietary Panels Building Your Own Online Respondent Source

Many organizations seeking to researchthe same population repeatedly arefinding it useful to recruit a proprietaryonline panel. Having access to your ownpre-recruited sets of customers andpotential customers can help makeresearch more cost-effective andimprove project turnaround times.Surveys can be shorter because there isless need to collect information alreadygathered, and longitudinal surveying ofthe same panelists makes it possible tofind out how people’s views changeover time. Proprietary panelists can alsobe used for online focus groups andother qualitative efforts.

Burke has long been a source its clientshave turned to for longitudinalsurveying of customers and prospects.As the Internet has become increasinglyused for marketing research surveys,Burke has transferred its expertise in thefield to the online environment.

A P P L Y I N G K N O W L E D G E I M P R O V I N G D E C I S I O N S™

FOR MORE INFORMATION ABOUT BURKE GO TO

Burke.com

800.688.2674

[email protected]

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