proprietary & confidential. place: new delhi date: 2 nd december 2008 corporate gift pack: a...
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Proprietary & Confidential
Proprietary & Confidential
Place: New DelhiDate: 2nd December 2008
Corporate Gift Pack: A Superb Option
Proprietary & Confidential
CONTENTS
•Introduction•Gift idea
• Product• Pricing• Positioning• Packaging• Value Proposition
Proprietary & Confidential
MOSER BAER
•Moser Baer was established in 1983 and is now one of India's leading technology company•Moser Baer is World's second largest manufacturer of Optical Storage media•Moser Baer has a presence in over 82 countries •Moser Baer is the first to market the next-generation of storage formats like Blu-ray Discs
Proprietary & Confidential
MOSER BAER
PHOTO VOLTAIC• Enabling reliable solar power as a competitive
non-subsidized source of energy
HOME ENTERTAINMENT• Home video titles in various Indian languages
at unmatched prices •Also engaged in media content creation
•Video content in DVD and Video CD formats
CONSUMER ELECTRONICSMoser Baer has a wide range of products in CE verticals:
• Ultra advanced LCD TV’s and DVD players • Portable DVD players and Digital Photo Frames
• Media Players and Multimedia speakers
IT PERIPHERALSMemory products:USB Drives, Memory cards
External Hard Disk Drive’s, UPS, TFT Monitors and ODD’sPC peripherals ( Keyboard, Mouse)
Accessories (Headphones, TV tuner box
BLANK OPTICAL MEDIA
Moser Baer’s Flagship Business…
Proprietary & Confidential
BLANK OPTICAL MEDIA
•Moser Baer is a leading player and accounts for 16% global market share•Preferred OEM supplier for all 12 of the world's optical media manufacturers•Launched ‘Moser Baer’ brand in 2003 in the Indian market
Proprietary & Confidential
• Moser Baer manufactures the entire spectrum of optical storage media products
Recordable Compact Discs (CD-R)
Rewritable Compact Discs (CD-RW)
Recordable Digital Versatile Discs (DVD-R)
Rewritable Digital Versatile Discs (DVD-RW)
Blue laser discs (Blu-ray).
Proprietary & Confidential
Moser Baer gift collection is an innovative product which brings together products from our various divisions to offer consumers a unique offering with high perceived value. Presenting one such option…….
Proprietary & Confidential
PRODUCTThis Moser Baer gift pack is an innovative combination of 5 Optical media products
Proprietary & Confidential
It contains 2 Super DVD’s which comprise of 6 blockbuster movies for complete family
entertainment and digital experience
Proprietary & Confidential
A DVD Re-Writable in Jewel case to create
an easy retrievable and portable backup of your
important files
Proprietary & Confidential
2 Expression CD-R’s to entice consumer’s senses with the fragrance of specially
designed perfumed recordable discs
Proprietary & Confidential
PACKAGINGThis unique collection comes in
a very attractive and eye catchingpackaging
Proprietary & Confidential
•Vibrant and colourful aesthetics are created to enhance the appeal of the product
•Colours are used to create the look of celebration and hence making it attractive for gifting
PACKAGING
Proprietary & Confidential
POSITIONING
The gift item is unique in its proposition as it brings together a collection of
diverse products
Proprietary & Confidential
•The product is positioned as a gift item which will give consumers:
• Instant gratification with the experience of the movie DVD’s • Experiential satisfaction with the use of expression CDR• DVD-R’s High capacity Rewritable storage media
These products do not have shelf life and hence are not time bound as any other perishable offer
POSITIONING
Proprietary & Confidential
VALUE PROPOSITION
This collection offers consumers a unique offer with
its innovative packaging and pricing
Proprietary & Confidential
•The product fit of the collection with the laptops is unmatched because of the high utility value
•The value proposition for the consumers of a gift that can be utilized along with the purchase is highly attractive
VALUE PROPOSITION
Proprietary & Confidential
PRICING
The pricing offers consumers a value for money offer
Proprietary & Confidential
•The contents of the collection have a combined MRP of Rs.250
Your cost would be 30% lower than the MRP value at A cost of Rs.175
PRICING
Proprietary & Confidential
•The perceived value can be further enhanced by adding a Moser Baer USB(2GB) which has a MRP of Rs.550 •The total MRP of the gift pack would be Rs.800
Your total cost would be lower than 40% of MRP valueAt a price of Rs.475
PRICING
Proprietary & Confidential
• The M.O.Q. would be10,000 nos or in multiples there of
• Lead time for delivery would be at least 3 weeks from confirmed order with payment
Proprietary & Confidential
THANK YOU!
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