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C r e a t i n g Success


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Committed companies are today faced

with complex challenges. One of these is

sustainability.

Hardly any other topic at present is

driving customer requirements and

market potential as strongly as this key

aspect of farsighted growth. Consumers

and politicians, customers and the media

are enthusiastic about companies that grow

successfully by using limited environmental

resources more efficiently than others and

by introducing onto the market products and

processes that combine quality of life and

environmental efficiency.

Discovering and

shaping success

How can you address social challenges to the

benefit of your business? How can you grow

successfully through sustainability? How can

you create long-term economic success?

Sustainable business practices offer you a

unique opportunity to generate added value

potential for your company and develop long-

term competitive advantages. We are here to

support you: BASF Success.

W i th c

reat iv

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l ead the wayfo r wa rd f

or l ong-

te rm


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Success adds value

The name says it all: BASF Success is

BASFs unique approach to identifying

additional opportunities for your company

through sustainability, and we work with

you to implement them.

BASF Success: profitable,

strategic and in partnership

BASF Success offers you tailor-made

opportunities to benefit from our com-

prehensive know-how.

Practical solutions for a wide range of

topics help you to integrate sustainability

into your business strategy more easily

and thus ensure your economic success.

Opportunities for your core business

taking advantage of challenges

Together we can address social chal-

lenges, which will enable you to differen-

tiate yourself in the market and achieve an

even stronger customer focus. Or you can

improve the efficiency of your processes

and optimize your products. Take advan-

tage of the experience that BASF The

Chemical Company has to offer in the

fields of sustainability management, en-

ergy, product stewardship, health, safety,

and the environment: BASF Success.

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The term sustainable development stands for the willing-

ness to implement solutions that link business success

with responsible action. Sustainability means solutions that

combine and maintain a balance between economic success,

environmental protection and social responsibility.

Keeping the balance

with sustainabi l i ty

New technologies and strong innovation

open up new business segments.

Together with optimized risk manage-

ment, they form the basis of success for

sustainably operating companies.

To preserve environmental quality for

future generations, it is necessary to deal

intelligently with limited resources,

e.g. by consuming less resources,

by increasing energy efficiency, and by

reducing emissions into water and air.

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resp

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They help you to optimize your pro-

cesses, analyze your product potential,

and they support you in developing

long-term strategies.

Sustainability pays off

The target-oriented use of sustainability

creates specific added value for your

company and contributes to the bottom

line: through generating new business,

Sustainability:

Part of the core business

Companies that align their core business

with sustainability will be seen as credible.

We at BASF have developed Success

precisely for this purpose. Sustainability

experts from BASF Success work with

you to find solutions that are fit for the

future.

In todays society, social responsibility

has become a key asset for any

forward-thinking company. Only socially

responsible corporations gain the license

to operate from their stakeholders.

minimizing potential risks, developing

innovative products with improved per-

formance or reducing raw material and

energy consumption. In short: it creates

a long-term competitive advantage.


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Many years of experience stand behind our comprehensive range

of services. This allows us to concentrate on your individual needs.

In other words, our solutions are tailored to the specific require-

ments of your business environment a sensible investment with

fast payback.

Individual modules

for indiv idual success

Tailor-made solutions

Depending on the region and industry, our

services range from an initial assessment

and measurements to comprehensive

process and product evaluations and the

subsequent development of strategic

concepts. With our sustainability services

we can support you with your:

processes products strategies

On the following pages, you can see how

we provide you with tailor-made solutions to

suit your specific business requirements.

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andcombine

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We assist you in optimizing your processes

In terms of sustainability, there is often unused potential for

optimizing production processes. BASF Success offers you

know-how unique within the industry to improve and design

specific processes.

We analyze your product potential

BASF Success helps you develop and position

your products in markets where purchase decisions

are increasingly influenced by ecological and social

criteria. We thus assist you in identifying additional

opportunities for your products. Or if you need to

know how legal obligations like REACH will affect you,

we will be pleased to support you with our expertise.

We support your strategies

Sustainability concerns every business today. Focusing your

business strategy on this issue contr ibutes to the long-term

success of your company. The Success experts help you to

integrate sustainability into your strategy.


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We optimize through our experience

It is often difficult to identify individual

opportunities for improvement within

specific manufacturing processes. It is

even more difficult to determine in-depth

potential for optimization. This is where

the real challenge begins: Individual

suggestions for improvement need to

be integrated smoothly into the overall

process sequence. Experts with the

necessary experience can be of assis-

tance: the BASF Success team.

Successfully aligning production with sustainability requires a critical

analysis of all process sequences and an identification of potentials

for improvement. We can help you, for example, to reduce the

environmental impact of your processes and thereby decrease costs.

BASF Success experts analyze your production processes and offer

you the right tailor-made optimization solutions.

Sustainabil ity in tune

with your processes

dynam

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Waste Management

WastewaterTreatment

Energy Consultancy

Health and Safetyat the Workplace


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The customer:A large European textile

finishing company.

Its area of expertise: Bleaching, dyeing,

printing and finishing work clothes.

The problem: The company has substan-

tial extra costs due to high wastewater

emissions.

The decisive step: The company brings in

experts from BASF Success to help solve

the problem.

The procedure: After an initial analysis of

the situation, the experts examine repre-

sentative wastewater samples. Thereafter,

a suitable pretreatment process is devel-

oped. At the same time, textile chemicals

still present in the water are identified as

one of the main factors for the poor waste-

water quality.

Case 1ractical experience of BASF Success Services:

Wastewater treatment at a large European textile

ompany. Analysis and solution.

The solution: Our experts suggest chang-

ing the process by using special textile

chemicals. This would result in decreased

wastewater pollution and, combined with

procedural improvements, would substan-

tially reduce the wastewater charges. The

envisaged result: considerable savings for

the company.

The outcome: The company discusses

a change in specifications of the textile

chemicals with the supplier so that the

characteristics of the product suggested

by BASF have the required effect. As a

consequence, costs caused by the high

wastewater emissions are decreased

considerably.


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Stepping stones for

sustainably successful products

Focus on product characteristics

There is often more to products than first

meets the eye. This is why companies

approach and commission us to analyze

products for both their obvious and

hidden characteristics, particularly in the

area of sustainability.

Our Success service packages comprise

elements ranging from consultancy on

environmental trace analysis through

performing energy checks to providing

instruction on transportation safety.

Of course, we also coordinate and

implement the REACH requirements

you will be facing.

Operational processes are designed to allow the manufacturing of

successful products, with sustainability rather as an implicit aspect.

However, this is exactly where untapped potential for your company

may lie. Our BASF Success experts can uncover this potential for you

to capitalize on.

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B A S F S u c c e s s se

rvices.

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Environmental

Trace Analysis

REACH Consultancy

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Background: The product of a German

customer comes under public scrutiny.

The criticism: A consumer magazine

tested the product and rated it as

inadequate. However, no individual

ingredient constitutes a health risk in

the intended use.

The assignment: To counteract the

criticism, the customer commissions the

Technical Control Board (TV) to test

the product and asks BASF for support.

The experts compile a toxicological as-

sessment of the materials used, drawing

on information from BASFs large data-

base and its many years of experience.

Case 2ractical experience of BASF Success services:

roduct safety and chemicals legislation.

The toxicological assessment: The

BASF experts reach a clear conclusion

that using the product as intended in-

volves no risk for the consumer.

The outcome: Thanks to the fast reaction

and the competent support of BASFs

experts, the customer receives the tech-

nically sound arguments necessary to

refute public criticism. Production and

sales are safeguarded. The threat of dam-

age to the companys image is averted.


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Strategies leaving

nothing to chance

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In future, especially companies that effectively combine environmental

protection and social responsibility with economic benefit will be successful.

The linchpin here is the degree of importance assigned to sustainability in

your strategies. We help you to define and implement goals, to successfully

differentiate yourself from the competition with all our experience and a

wealth of services.

From analysis to strategy

The sustainability experts of Success

support you to evaluate the opportunities

of sustainability. They do not, for exam-

ple, consider a product in isolation, but

rather in the context of its actual applica-

tion compared with other alternatives,

e.g. with eco-efficiency analyses. This

approach leads to solutions that embrace

ecological and economic advantages

and, where required, also examine social

implications. Furthermore, you can draw

on our many years of experience in orga-

nizational and strategic sustainability

management.

A lway s o n e mov

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ead

in


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with e

co-effic

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l o n g - l a s t i n g s t r a t e g i e s .

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Sustainabil ity

Management

Eco-Efficiency

Analysis

Energy Efficiency

Climate Protection


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Background:A customer that manufac-

tures coatings for the furniture industry

and procures his raw materials from

BASF would be interested in comparing

currently used and potential processes

from his own customers viewpoint.

Coating of furniture involves various

technologies, which differ both in the

chemical composition of the products

used and in the application process.

The decisive question: Which products

and processes will have future advan-

tages in the market? How can environ-

mental impact be reduced while quality is

improved and costs remain unchanged?

The customer wants a clear strategic

recommendation on which to base devel-

opment in coating technology.

Case 3ractical experience of BASF Success services:

he best solution for eco-efficient furniture coatings.

The answer: The BASF eco-efficiency

analysis. First, the total cost and the envi-

ronmental impact over the entire life cycle

are assessed. The result: The cost of the

different coatings and the technologies

employed are very similar for the furniture

manufacturer. However, there is a marked

difference in the environmental impact.

Our recommendation: The results of the

analysis clearly show which technology

should be developed further and in which

customer segments the coating manu-

facturer could initiate active marketing

a clear and promising strategy.

On review: The customer followed our

recommendations in this segment and

increased his market share. In addition,

the new products reduced the environ-

mental impact. A further bonus was that

our customer was awarded an environ-

mental prize during the market launch

of the new products, demonstrating that

it is a good idea to take a close look at

things together with us.


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Now you know the BASF Success approach.

But that is only the first chapter of a success story.

Are you interested? We support you both in details

and on a large scale in any case sustainably

and at a reasonable cost.

Simply contact our experts to

find out what tailor-made offer

we can design for you.

Turning sustainabil ity into reality:

What can we do for you?

Fullse

rvice

for your

su

ccess

.


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Our service portfolio at a glance:

Waste Management

Consultancy on waste management anddisposal routes

Hazardous waste and sludge incineration

Consultancy and support with questionson waste legislation

Wastewater

Wastewater test and wastewater analysis

Ad hoc assistance with inc idents in waste-water treatment plants

Preventive water protection

Soil Protection,

Groundwater Pollution

Consultancy on soil and groundwaterpollution caused by product leaks

Emissions/Ambient Air Concentrations

and Environmental Analysis

Consultancy on the emission status of plantsand factories

Consultancy on ambient air concentration

and meteorological problemsNoise pollution

Environmental trace analyses

Energy and Water Supply

Energy consultancy

Consultancy on energy efficiency

Water purification and water supply

Experimental Toxicology and Ecology

Support with toxicological and ecologicalquestions

Testing

Alternative methods to animal studies

Product Safety, Chemicals Policy

Product Safety, Chemicals Legislation REACH consultation for manufacturers,importers and downstream users

Assistance in fulfilling REACH obligations

Health and Safety at the Workplace

Consultancy on plant safety

Hazard evaluation in the handlingof chemicals by an accredited test center

Consultancy on selecting suitable personal

protective equipment

Instruction and training on handlinghazardous materials

Biomonitoring

Measuring hazardous materialat the workplace

Noise protection at the workplace

Distribution Safety

Distribution safety training and instructions

Safety and quality assessment systems

Consultancy on the safe transport of

hazardous goods

Emergency Response Management

24-hour product information servicefor emergencies

Medical support in managing a chemicalaccident

Consultancy on hazard prevention andstorage of hazardous goods

Environmental medicine consultancy andsupport

Authorizations and Statutory Regulations

Legal regulations for plants

Legal regulations on transportation safety

Incident threshold values

Sustainability Management

Interaction with the public during operationalincidents

Consultancy on sustainability management

Eco-Efficiency

Eco-efficiency analysis

SEEbalance

(Socio-eco-efficiency analysis)Product development and marketingmanagement game

Eco-efficiency seminars

The Eco-efficiency Label

Plea

seconta

ctyou

rperso

nalB

ASF

repres

entativ

eor

theSuc

cess

team

directly

at:

BASF

Aktiengesellsc

haft

Suc

cess-Info

-Point

D-67056Lu

dwigshafen

Phon

e:+49

621

60-79777

Fax:

+49

621

6066-79777

E-Mail:

success-te

am@ba

sf.com

http

://www.ba

sf.de/success


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