properati ppw madrid sep-16

Gabriel Gruber (Co-Founder & CEO)

PPW Conference Madrid Sep-16

Properati Real Estate Marketplace in Latam.

0) About Properati.

1) Our Performance Based Business Model: > Lead generation

2) Real Time Leads: > Chaterix

● Started in 2012 in Argentina.

● 4 Offices: Argentina, Brazil, Chile and México.

● 30 employees (⅓ IT, ⅓ Sales, ⅓ Mkt).

● USD 4.2 million in funding.

● 2.6 million visitors per month.

● 1.9 million listings.

● 100 thousand leads per month.

● 8 thousand realtors & construction companies.

0) About Properati:

Properati Timeline

Properati Timeline

Properati Web

No ads, updated stats and useful tools.

www.properati.com.ar

Properati Tools: “Preciometro”

http://blog.properati.com.ar/properati-tools/

Properati Mobile

Mobile App: Search on the go, find and valuate.

www.properati.com/apps

Properati Real Estate Marketplace in Latam.

0) About Us.

1)Our Performance Based Business Model: > Lead generation

2) Real Time Leads: > Chaterix

Item Page Detail

Contact Form + Questions

Contact FormBasic user data

.

Questions To qualify the the lead

Lead Insight Example

Neighborhoodswhere the user made contacts

UniqueURLWith all the lead insights info.

Email, Cell and Whatsapp

verified

Understandthe lead profile

How many contacts

through with Properati

Type of propertywhere the user made contacts

Lead Insight Example

GraphicsTo better understand the data

Whenthe user made

the leads

Softwarewhich OS the user is using

Whattype of property

Time

Lead Insight Example

Chartsto understand better the search period of the userSocial Profile

public info of the lead

Identify Profile of your lead

Lead Insight Example

Heat Map of all the user searches

Hot or Cold Leads ?

Potential buyers: 8 hr Realtors: 16 hr

Properati Real Estate Marketplace in Latam.

0) About Us.

1) Our Performance Based Business Model: > Lead generation

2) Real Time Leads: > Chaterix

Chat ?

Chat ?

Source: Facebook

Chat ?

Source: Facebook and Flurry Analytics

Chat ?

Source: Flurry Analytics and KCPB

Chat apps are opened 9 times per day

Chatbots ?

Chatbots ecosystem:

Chatbot for transportation: Uber & FB Messenger

Chatbot for Real Estate: Chaterix !

Chaterix Platform:

1) Chat Bot for your website: > Increase up to 2x the conversion rate in your website from visitors to leads.

2) Chat App for your sales team:

> Increase up to 50% the conversion rate from leads to sales.

1)Chaterix: Chat bot to your website

1)Chaterix: The Chatbot starts the “conversation”…

Or otherwise she recommends other options to the user:

Mariana (bot) transfers the chat conversation to the sales team (sends a push notification to the Chaterix Seller App/Web)

… and then it connects the user with the sales team!

Chaterix Platform:

1) ChatBot for your website: > Increase up to 2x the conversion rate in your website from visitors to leads.

2) ChatApp for your sales team:

> Increase up to 50% the conversion rate from leads to sales.

2) Chaterix: Seller Chat App

2) Chaterix: Seller Chat for all sizes

Chaterix Video

You can test Chaterix.com starting now!

Thanks!Gabriel Gruber gabriel@properati.com

> RE Marketplace:Properati.com

> Chat PlatformChaterix.com