properati ppw madrid sep-16
TRANSCRIPT
Gabriel Gruber (Co-Founder & CEO)
PPW Conference Madrid Sep-16
Properati Real Estate Marketplace in Latam.
0) About Properati.
1) Our Performance Based Business Model: > Lead generation
2) Real Time Leads: > Chaterix
● Started in 2012 in Argentina.
● 4 Offices: Argentina, Brazil, Chile and México.
● 30 employees (⅓ IT, ⅓ Sales, ⅓ Mkt).
● USD 4.2 million in funding.
● 2.6 million visitors per month.
● 1.9 million listings.
● 100 thousand leads per month.
● 8 thousand realtors & construction companies.
0) About Properati:
Properati Timeline
Properati Timeline
Properati Web
No ads, updated stats and useful tools.
www.properati.com.ar
Properati Tools: “Preciometro”
http://blog.properati.com.ar/properati-tools/
Properati Mobile
Mobile App: Search on the go, find and valuate.
www.properati.com/apps
Properati Real Estate Marketplace in Latam.
0) About Us.
1)Our Performance Based Business Model: > Lead generation
2) Real Time Leads: > Chaterix
Item Page Detail
Contact Form + Questions
Contact FormBasic user data
.
Questions To qualify the the lead
Lead Insight Example
Neighborhoodswhere the user made contacts
UniqueURLWith all the lead insights info.
Email, Cell and Whatsapp
verified
Understandthe lead profile
How many contacts
through with Properati
Type of propertywhere the user made contacts
Lead Insight Example
GraphicsTo better understand the data
Whenthe user made
the leads
Softwarewhich OS the user is using
Whattype of property
Time
Lead Insight Example
Chartsto understand better the search period of the userSocial Profile
public info of the lead
Identify Profile of your lead
Lead Insight Example
Heat Map of all the user searches
Hot or Cold Leads ?
Potential buyers: 8 hr Realtors: 16 hr
Properati Real Estate Marketplace in Latam.
0) About Us.
1) Our Performance Based Business Model: > Lead generation
2) Real Time Leads: > Chaterix
Chat ?
Chat ?
Source: Facebook
Chat ?
Source: Facebook and Flurry Analytics
Chat ?
Source: Flurry Analytics and KCPB
Chat apps are opened 9 times per day
Chatbots ?
Chatbots ecosystem:
Chatbot for transportation: Uber & FB Messenger
Chatbot for Real Estate: Chaterix !
Chaterix Platform:
1) Chat Bot for your website: > Increase up to 2x the conversion rate in your website from visitors to leads.
2) Chat App for your sales team:
> Increase up to 50% the conversion rate from leads to sales.
1)Chaterix: Chat bot to your website
1)Chaterix: The Chatbot starts the “conversation”…
Or otherwise she recommends other options to the user:
Mariana (bot) transfers the chat conversation to the sales team (sends a push notification to the Chaterix Seller App/Web)
… and then it connects the user with the sales team!
Chaterix Platform:
1) ChatBot for your website: > Increase up to 2x the conversion rate in your website from visitors to leads.
2) ChatApp for your sales team:
> Increase up to 50% the conversion rate from leads to sales.
2) Chaterix: Seller Chat App
2) Chaterix: Seller Chat for all sizes
You can test Chaterix.com starting now!
