promotional products work! - technovation · the promotional products advertiser o 2 nli n e a d s...

Eight Out Of Ten People Surveyed Remember The Promotional Products Advertiser

online ads (27%)

print ads (60.2%)

television ads (67.6%)

promotional products (82.6%)

Advertising Recall:

Top Five Product Categories W

eara

bles

Writ

ing

Inst

rum

ents

Bags

Cale

ndar

sDr

inkw

are

6.8%

7.1%

7.6%8.9%

31.2%

Top Reasons Why Promotional Products Work:

UsefulDesirableAttractiveInformativeFunThey engage all the senses

Where Promotional Products Work:

91% 74% 55%

Kitchen Workplace Bedroom

Top 5 BuyersEducationFinancial

Not-For-Pro�tHealth CareConstruction

They LOVE It!

of people keep promotional products for one to more than four years!

58%

Source: Promotional Products Association International: 2011 Sales Volume Study; Why End-Buyers Choose Promotional Products & Other Media; Effectiveness Of Promotional Products As An Advertising Medium; The Key Ingredient to Integrated Marketing

Use At Least Once A Day

Repeat Exposure:

Use At Least Once A Week

45%

73%

PROMOTIONAL PRODUCTS WORK!

PROMOTIONALPRODUCTSWORK.ORg