promotional products work! - technovation · the promotional products advertiser o 2 nli n e a d s...

Eight Out Of Ten People Surveyed Remember The Promotional Products Advertiser o n lin e a d s (2 7 % ) p rin t a d s ( 6 0 . 2 % ) t e le v is io n a d s ( 6 7 . 6 % ) p r o m o tio n a l p r o d u c t s ( 8 2 . 6 % ) Advertising Recall: Top Five Product Categories Wearables Writing Instruments Bags Calendars Drinkware 6.8% 7.1% 7.6% 8.9% 31.2% Top Reasons Why Promotional Products Work: Useful Desirable Attractive Informative Fun They engage all the senses Where Promotional Products Work: 91% 74% 55% Kitchen Workplace Bedroom Top 5 Buyers Education Financial Not-For-Proﬁt Health Care Construction They LOVE It! of people keep promotional products for one to more than four years! 58% Source: Promotional Products Association International: 2011 Sales Volume Study; Why End-Buyers Choose Promotional Products & Other Media; Effectiveness Of Promotional Products As An Advertising Medium; The Key Ingredient to Integrated Marketing Use At Least Once A Day Repeat Exposure: Use At Least Once A Week 45% 73% PROMOTIONAL PRODUCTS WORK! PROMOTIONAL PRODUCTS WORK.ORG

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Page 1: PROMOTIONAL PRODUCTS WORK! - Technovation · The Promotional Products Advertiser o 2 nli n e a d s (2 7 %) s pri n t s a d s (6 0. 2 %) tel e vi s i o n a d (6 7. 6 %) p r o m o t

Eight Out Of Ten People Surveyed Remember The Promotional Products Advertiser

online ads (27%)

print ads (60.2%)

television ads (67.6%)

promotional products (82.6%)

Advertising Recall:

Top Five Product Categories W

eara

bles

Writ

ing

Inst

rum

ents

Bags

Cale

ndar

sDr

inkw

are

6.8%

7.1%

7.6%8.9%

31.2%

Top Reasons Why Promotional Products Work:

UsefulDesirableAttractiveInformativeFunThey engage all the senses

Where Promotional Products Work:

91% 74% 55%

Kitchen Workplace Bedroom

Top 5 BuyersEducationFinancial

Not-For-Pro�tHealth CareConstruction

They LOVE It!

of people keep promotional products for one to more than four years!

58%

Source: Promotional Products Association International: 2011 Sales Volume Study; Why End-Buyers Choose Promotional Products & Other Media; Effectiveness Of Promotional Products As An Advertising Medium; The Key Ingredient to Integrated Marketing

Use At Least Once A Day

Repeat Exposure:

Use At Least Once A Week

45%

73%

PROMOTIONAL PRODUCTS WORK!

PROMOTIONALPRODUCTSWORK.ORg

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