project report on raj express newspaper
Post on 19-Jan-2015
6.671 Views
Preview:
DESCRIPTION
TRANSCRIPT
Pioneer institute of Professional studies, Indore│ 1
Diligence & Excellence (Since 1996)
SUMMER INTERNSHIP PROGRAM
A Project ReportOn
Role of Newspaper Print Advertising
FromRaj Express, Bhopal
Raj Expess, Bhopal (M.P.)
Submitted By :Ankit Samaiya
MBA III Semester
Roll No.
Submitted to :Prof. Nidhi Shukla
Prof. Kumkum Sinha
Placement Co-ordinators
Pioneer institute of Professional studies, Indore│ 2
ACKNOWLEDGEMENT
I wish to express my deep gratitude and everlasting indebt
ness to Mr. Adarsh Shrivastava, and our guided whose advise,
constant encouragement and expert guidance were the
utmost help in completing the present work in prescribed time.
I would like to express my sincere gratitude to faculty
members for there encouragement, inspiration and approval of
this project.
Ankit Samaiya
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 3
PREFACE
The research provides an opportunity
to demonstrate the application of knowledge, skills and
competence required during the technical session, to evaluate
the performance and to provide feasible recommendations on
the provide data.
The analysis is on the Field of
“Marketing”
Although I have tried my level best to prepare this report an error free report every effort has been made to offer authentic position with accuracy.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 4
DECLARATION OF THE STUDENT
I Ankit Samaiya S/o Mr. Ajay Samaiya certify that the project report Prepared by my personal and an authentic work under the guidance of Raj Express, Bhopal.
Date: Signature of Student:Place: Name: Ankit Samaiya MBA III Sem Roll No:
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 5
INDEX
1) Acknowledgement
1.0 Executive Summery
2.0 Company Profile Of Raj Express
3.0 Introduction Of Raj Express
4.0 History Of Raj Express
5.0 Meaning Of Advertising
6.0 Major Findings
7.0 Conclusion
8.0 Recommendations
9.0 Bibliography
10.0Annexure
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 6
Name of the Organization:-
Raj Express, Bhopal
Name of Reporting Manager:-
Mr. Adarsh Shrivastava
No of Days Sip Done :- 16 June 2011 till 31 July 2011
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 7
Industry
Raj Express, Bhopal
COMPANY PROFILE
Raj Express, Bhopal is a subsidiary of Raj Group under the company laws of India, which is 100% controlled by Raj Group.
“Raj Group”, with its core Business being Real Estate, is one of the leading Builder of central India, and it employs around 5,000 people in more than 4 cities.
Raj Group is committed to supply high quality products and provide best possible services to its customers. Its emphasis is to continuously provide best quality construction as well as quality news material by employing modern and latest technologies, reduce costs and improve production.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 8
AN INTRODUCTION
Bhopal is said to have been founded by the king Bhoja of the Paramara dynasty (1000–1055 CE), who ruled from his capital at Dhar. According to this theory, Bhopal was originally known as Bhojpal after the king and the dam ("pal") constructed by him. An alternative theory says that the name of the city was coined from the name of another king called Bhupala (or Bhupal).(During the British Raj, the railway tickets printed in the city and the signboards on the railway station mentioned the name of the city as "Bhupal" in Hindi-Urdu and "Bhoopal" in English.) The Bhopal state was taken over by the Union Government of India on 1 June 1949. Sindhi refugees from Pakistan were accommodated in West Bhopal Cities, Bairagarh Sub-Area (Sant Hirdaram nagar), a western suburb of Bhopal. According to the States Reorganization Act of 1956, the Bhopal state was integrated into the state of Madhya Pradesh, and Bhopal was declared as its capital. The population of the city rose rapidly thereafter.
The Govindpura indusrial area has 1044 small and medium scale industries involved in various kinds of production activities.
Bharat Heavy Electricals Limited, the largest engineering and manufacturing enterprise in India, has a unit in Bhopal. It occupies a large area in the Eastern Part of the city and maintains a suburb named after it. A majority of the residents of the BHEL Suburb are employed by the unit.
The major industries in the old city are electrical goods, medicinal, cotton, chemicals and jewelry. Other industries include cotton and flour milling, cloth weaving and painting, as well as making matches, sealing wax, and sporting equipment. The residents of Bhopal also engage in large retail businesses. Handicrafts, like zardozi and batua (a small string purse, usually used with Indian traditional dresses) are some of the products of the Old City. In addition, there are also a large number of garages in the Old City which specialise in automobile conversion. These garages produce custom-modified and tuned cars, SUVs and motorbikes.
Mandideep is an industrial suburb of Bhopal. It is located to the South of the city on the NH 12. Mandideep's total exports are worth some 2,300 crore rupees ($500m; £300m) per year, making it the largest industrial area in Madhya Pradesh. The town is home to Hindustan Electo Graphite (HEG), owning the largest graphite electrode plant in the world and is the largest industrial company in the entire state. Hindustan Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 9
Electro Graphite (HEG) and Lupin Laboratories ltd. are the dominant companies in the suburb, each exports worth around 900 crore rupees.
Apart from that, Mandideep also houses the manufacturing plant of Makson group of company, Eicher Tractors for the oldest tractor manufacturers in India.
The Raj Express has achieved phenomenal growth in a short span of time. From humble beginning it has grown to more than Rs. 300 core group by the dint of determination of its visionary Chairman Shri Arun Sahlot coupled with exceptional and unqualified dedication of its workforce
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 10
HISTORY OF Raj Express Raj Express is the emerging leader of Hindi dailies in Madhya Pradesh. In just 6 years since its launch on March I, 2005, Raj Express has become the leading newspaper of Bhopal and is on its way to displace the current leader. The story of Indore is not different either. Launched in Indore on May 28, 2006, Raj Express has already started chipping the base of other Hindi dailies there. Raj Express has filled the void that existed for long in the state for a quality family newspaper. And Raj Express has achieved this on the strength of strong editorial structure deader friendly layouts and designs d presenting the facts undistorted top quality paper and printing creative and innovative supplement local news relevance worthiness according to readers' preferences reflecting the voice of the masses In Bhopal. THE MAN WITH A MISSION The visionary of the one man coupled with the steely determination and grit to translate his dreams into reality has made the group surge ahead on the path of meteoric progress. The Chairman of the multi-crore Raj Group Mr. Arun Sahlot is a man driven by a missionary zeal and futuristic vision to lead Raj Express up the global pathway.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 11
BOARD OF DIRECTORS
Name DesignationMr. Arun Sahlot Chairman / Chair PersonMr. Sanjay Shrivastava Executive DirectorMr. Sandiep Shrivastava Director
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 12
Raj Express Vision & Core Values
VISION
To be the largest and the most admired media brand enabling socio-economic change.
Our Core Values
Credibility & Integrity Innovative & Entrepreneurial Respect & Appreciation
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 13
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 14
Presence in cities
Raj Express Covers all M.P. through its four major Editions:-
Edition:
Bhopal Edition 21, Zone II M.P. Nagar Bhopal M.P.Pin - 462011
Indore Edition Plot No. 27 IInd Floor Shanivar Darpan, Press Complex, A.B. Road, Indore, M.P.Pin – 452008
Gwalior EditionAarpi Plaza, Near Sanskar GardenChetak Puri, Jhasi Road, Gwalior, M.P.Pin - 474001
Jabalpur Edition Civic Centre, Block No. 8 J.D.A. ComplexMadhatal Jabalpur, M.P.Pin - 482001
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 15
Raj Express Presence & it’s Circulation
The Raj Express now all across Madhya Pradesh
Raj Express
Printing Location
Bhopal | Indore | Jabalpur | Gwalior
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 16
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 17
Bhopal Edition(District wise Circulation)District CirculationAshok nagar 7416Betul 6302Biaro-Raigarh
6100
Bhopal 96212Chhindwada 10050Chhatarpur 6800Damoh 5640Guna 6401Harda 7195Hoshangabad
12940
Raisen 7611Sagar 9893Sehor 6730Tikamgarh 4652Vidish 9400Narsinghpur 5647Total 2,08,989
RAJ EXPRESSRAJ EXPRESSCIRCULATION
STATUS
Indore & Bhopal
-:TOTAL:-
4,03,624Circulation figure according
to our center report*
Raj Expess, Bhopal (M.P.)
Indore Edition(District wise Circulation)
District Circulation
Badwani 6900Burhanpur
4650
Dewas 7922Dhar 8210Indore 91271Jhabua 6888Khandwa 7119Khargaone
9400
Mandsaur 11242Neemuch 8070Ratlam 9663Shajapur 5959Ujjain 17341
Total 1,94,635
Pioneer institute of Professional studies, Indore│ 18
Jabalpur Edition(District wise Circulation)
District Circulation
Anooppur 4267Balaghat 7012Jabalpur 68191Katni 6112Mandla 5618Panna 4876Rewa 7490
Satna10144
Seoni 6025Shahdol 5470Sidhi 4849Singroli 4413Umaria 4227Total 1,38,694
RAJ EXPRESSRAJ EXPRESSCIRCULATION
STATUS
Jabalpur & Gwalior
-:TOTAL:-
2,42,759Circulation figure according to
our center report*
Organizational ChartRaj Expess, Bhopal (M.P.)
Gwalior Edition(District wise Circulation)
District Circulation
Bhind 6708
Datia5662
Gwalior 45445Itawa 4770Jalon 3900Jhansi 6125Lalitpur 4986Mainpuri 3774Murena 7218Oriya 3682
Shivpuri6966
Shuvpur 4829
Total1,04,065
Pioneer institute of Professional studies, Indore│ 19
Meaning of Advertising: - Raj Expess, Bhopal (M.P.)
Administration & HR
Department
Purchase Department
Finance & A/c Department
Safety Department Store
Department
Marketing Department
Pioneer institute of Professional studies, Indore│ 20
Advertising is a form of communication that is meant to drive customers to purchase or consume the goods/brand that is being sold. This is an enhanced form of marketing which convinces the customers and public that the brand they are selling are actually better then the others in competition. Every business organization has an Advertising agency or department that caters to the entire public and effectively promotes the benefits and usage of the product. There are many ways to spread an advertising message. Here are eight ways to advertise a product or service
Television Advertising
TV commercials are a popular way to mass-market messages to large audiences. Although this medium has the ability to reach a high number of potential buyers, it is also one of the most costly forms of advertising. For example, one 30-second TV commercial during the Super Bowl cost about $3 million in 2009.
Infomercials are another form of television advertising. The infomercial is different than a commercial because it is longer, includes more product information, and has more of a personal tone. Although they are also costly to produce, infomercials are highly effective in creating impulse buys because of their demonstrative and persuasive nature.
Radio Advertising
Radio commercials are an effective way for businesses to target a group of people based on location or similar tastes. For example, a local night club seeking college student clientele would probably consider advertising on a local pop station. Likewise, a country and western bar would choose a local country station.
Print Advertising
Magazine and newspaper ads are another way to spread the word about a product or service. Print also offers the ability to target a specific audience based on geography or common interests. Print advertising usually includes larger display ads, as well as classified advertising. The classifieds are typically very affordable, whereas display ads are a bit pricier.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 21
Online Advertising
Advertising online is an increasingly popular method for promoting a business. There are many forms of online advertising. Banner ads are image ads displayed on web pages. Google AdWords is another popular form of online advertising that matches an ad to an Internet user's search inquiry.Social network marketing has been the fastest-growing form of Internet advertising. This includes using sites like Facebook, Twitter, and LinkedIn to promote a product or service. Many social networks have advertising available, such as Facebook Ads.
Billboard Advertising
Billboard ads are large advertisements displayed on structures in public places. Most commonly, billboards are located along highways to target passing motorists. Another type of billboard advertising is a mobile banner or billboard. This can range from the signs seen at major sporting event arenas to billboard advertisements pasted on the sides of semi trailers.
In-Store Advertising
In-store advertising takes place within a retail store. For example, a company that produces a new cleaning product might include an end cap display when they ship the product to stores. This gives the store an attractive display that draws attention to the new product. Other types of in-store advertising include banners and display cases.
Word of Mouth Advertising
While some may argue that word of mouth is not advertising because it's free, this form of promotion is one of the most credible and priceless assets of any business. Even if business owners can't buy word of mouth advertising, they can encourage their customers to tell their friends and family about the great product or service they purchased.
Endorsements
Endorsement is similar to word of mouth promotion but typically does cost money. Having a product or service endorsed by a celebrity can increase sales and product awareness. Not every company can afford to have a major A-list celeb promoting a product, though. For smaller companies, consider using local celebrities or well-known individuals
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 22
within the product's niche market. For example, many equine companies look for professional horse trainers to endorse their products.
Forms Of Print Advertising:
Brochure Printing Business Card Printing
Magazine Printing
Newsletter Printing
Newspaper Print's Ads
Business Stationery Printing Services
Paid-circulation newspapers were the backbone for print media advertising. This made it possible for local businesses to advertise their goods and services. The big names too utilized the newspaper space to show what their best offerings were. The layperson found adequate time and space to go through these ads with zeal.
Advantages of Newspaper Print Media: Reach Out to Target Audience: In all print media, the main
advantage is the ability to reach a specific target audience. For the advertiser, this opens up so many new opportunities. It boosts sales and revenue figures.
Loyal Readership Base: There are no loyal readers in the online atmosphere. In fact, online visitors struggle to remember the names of the sites they visit. In the print media industry, the solid base of loyal readers makes it increasingly effective for advertisers.
Longer Shelf Life: Websites change their content almost every day. An article that you read today or an ad you see today cannot be seen again the following day. Print media services, have a longer shelf life and enables readers to collect their favorite articles or magazines.
Creative Potential:The creative potential in print media ad is greater than in the online atmosphere. The strength to concieve innovative and eye-catching ads is limitless. Specific online advertisment makes it difficult to do that as design limitations are there. Too many limitations relating to colour, style, graphics,and format hinder the process.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 23
Comparison of Leading Newspapers
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 24
S. No.
NewspaperPeriodicit
yLanguag
e
Circulation
RNI/ABC/ CA
1 RAJ EXPRESS DAILY(M) HINDI 646,383
2 DAINIK BHASKAR DAILY(M) HINDI 969,574
3 PATRIKA DAILY(M) HINDI 549,425
4 NAVDUNIA DAILY(M) HINDI 310,263
5 DAINIK JAGRAN DAILY(M) HINDI 206,842
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 25
MAJOR FINDIN G
1. Newspaper print media reach to genuine buyers.
2. Creative potential is more in newspaper print media.
3. Local advertisers find it cheapest way of
advertisement.
4. As surety of reaching to buyers.
5. Raj Express is the second leading newspaper after
Dainik Bhaskar.
6. No. of buyers in local level will be more as compare to
other adverting ways.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 26
CONCLUSION
After studying and analyzing, the conclusion part
includes that Raj Express Bhopal Edition is the second
largest newspaper of central India.
This study has helped in gaining knowledge about the
print newspaper media advertising through Raj Express &
making me understand what are the ways of print media
advertising, how effective can be print media advertising as
well as which is the best way for a advertiser to advertise
his product .
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 27
RECOMMENDATION
Raj Express should concentrate on its circulation as circulation
plays a major role in print advertising.
Raj Express should change their inside page paper quality as in
inside pages advertisement is not clear.
Raj Express should also involve expert opinion in their newspaper
as it will increase its circulation.
Raj Express should give targets to the agency & fix their
commission according to targets.
Raj Expess, Bhopal (M.P.)
Pioneer institute of Professional studies, Indore│ 28
BIBLIOGRAPHY
1. Annual Report of Raj Express.
2. Employee suggestion.
Website:
www.google.com
http://www.davp.nic.in
http://www.rajexpress.in
Raj Expess, Bhopal (M.P.)
top related