project of consumer awareness
Post on 15-Apr-2017
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PROJECT OF CONSUMER AWARENESS
OBJECTIVES 1) It seeks information about consumer
awareness regarding different products .2) It gets information about demerits or defects
of products from consumers and suggests remedial measures .
3) It makes popular the positive points of the products.4) It prepares wide market for the product .
QUESTIONNAIRE
The following questionnaire has been prepared for a consumer awareness project.
General InformationName ………………………………………. Age ……….
Sex -- Male ……. Female……… Residential address ………………………………………………………………………………………………………………
Marital status -- Married …… Unmarried ……. Number of members of the family ………………………. …
Between Rs 5000 -10,000
Up to Rs 5000
Between Rs 10,000 - 20000
Above Rs 20,000
Average monthly incomes (in rupees)
Product Information
1 ) Which of our products do you like most ?
Soap Shaving cream Powder
2) You like soap most because
i) It is easily available
ii ) It is used by your friends
iii ) Its price is reasonable
3) On which ground don you like soap most ? i) colour Yes No ii ) packing Yes No iii )fragrance Yes No iv ) weight yes No
4 ) Do you think our soap contains adequate amount of soda ? yes No Not known
5)Do you know that our soap fights germs better ? Yes No Not know
6 ) Does it keep clothes safe?
Yes No Not known 7) Do you Know that our soap is available in different weights?
Yes No Not known
8) Do you know that our soap removes obstinate spots ? yes No Not known 9) Do you think that our soap is costly ? Yes No Not known10 ) Do you think our company should manufacture new soap ? yes No Not known11 ) Do you think our soap needs improvement ? Yes No Not known
12 ) Do you examine goods before you buy them?
Yes No 13) Did you ever feel our product sub-standard or defective?
15 ) Did you ever file a case in consumer courts ?
Yes No
Yes No
Yes No 14 ) If defective, did you make complaints?
Yes No
16 ) Are you aware of consumer courts?
Consumer Awareness
SUMMARISED PRESENTATION OF INFORMATION AVAILABLE THROUGH QUESTIONNAIRE
Total number of household visited
Number of questionnaire usedSex Information---
MaleFemale
Marital Status---
MarriedUnmarried
Number of members in the family Families having 1-4 members
Families having 5-7 members
Families having 8 or more member members
Average monthly incomes of families
Families having income up to Rs .5000Families having income between Rs .5000-10,000Families having income between Rs .10,000 -20,000Families having income above Rs .20,000
Preference of our product among families
Percentage of information prefering shaving creamPercentage of information prefering SoapPercentage of information prefering powder
Special features --- Answer Yes No1 .Soap is easily available to us 70% 30% 2. Soap is used by friend ………. ………. 3. Soap is reasonably priced ……… ………. 4. Soap has good fragrance ………. ……….5.Soap has good colour ……… ………..6.Its packing is good ……….. …………
Description --- Answer Yes No Not Known•It cleans clothes well 30% 40% 30%•It gives clothes fragrance ……… ………. ……………•It keeps clothes safe ……… ……… …………….•It contains less amount Of soda ………. ……….. ………… •Improvement required ……… ……… …………..
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